Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Playing Favorites: How to Ensure Your Audience Picks You and Sticks With You (Against the Odds)

Jay Acunzo  (Cofounder, Creator Kitchen)

Location: Room 147B

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Intermediate


Every day, your audience looks for reasons to remove your content from their lives. When the world's biggest celebrities, brightest minds, and most inspiring storytellers all create content too, how do we ensure we make the shortlist -- and stay there?

The good news: although we have to compete with the best, we don't need to BE the best. We need to be something else.

Their favorite.

In this inspiring, surprising talk, author and podcaster Jay Acunzo will have you thinking less about the volume of your content and more about its power.

When your audience makes choices, they play favorites. The question is, are you one of them?


  • The most important question to ask to differentiate your content.
  • A practical process for developing your ideas to resonate deeper and create more passionate fans.
  • How to compete on the quality of your ideas, not the size of your budget.