September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
It's Not a Sales or Marketing Issue. It's a Brand Issue. No BS Brand Tactics for Revenue Leaders Who Want to Win
Kate DiLeo (Founder + Chief Brand Architect, The Brand Trifecta)
Location: Room 152A
Date: Wednesday, September 27
Time: 1:45 pm - 2:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
Vault Recording: TBD
Audience Level: Intermediate
Your team can't hit their targets if everyone is using a different playbook. Create greater efficiencies across your RevOps with three powerful brand tactics that align your people and processes. This session will empower you to work smarter and not harder by optimizing your ideal customer profiles, prospecting methods, and messaging structures so that your tools and tactics actually deliver results.
Takeaway
After this session you'll be able to:
1. Identify great, good, and poor leads by levering your brand's definition of what "ideal" looks like for your target audiences.
2. Clarify the top prospecting techniques that surgically enable you to get in front of more of the right buyers at the right time.
3. Outline a formulaic brand message that everyone can utilize to better reach, engage, and serve your prospects and customers.