Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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From Likes to Loyalty: How a Social-First Video Strategy Creates the Brand Audience You Want

Tania Rahman  (Social Media Director, Fast Company)

Tyler Lederer-Plaskett  (Video Content Advisor, PlayPlay)

Location: Room 152B

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

PlayPlay

Did you know that social media videos generate 1200% more shares than text and image content combined? Join our fireside chat webinar to uncover the secrets of transforming casual likes and shares into unwavering brand loyalty.

In this session, industry experts Tania Rahman, Fast Company’s Social Media Director and Kina De Cordoba, PlayPlay’s Video Content Advisor will delve into the world of social media strategy and video content, offering actionable insights that can help supercharge your brand's online presence.

Don't miss this opportunity to unlock the potential of social-first video strategies and create the brand audience you've always desired. This is a must-attend expert-led webinar for marketing, social media, content, digital, brand and communication teams — reserve your spot now to transform your social media game!

Takeaway

  • Discover the art of crafting a winning social media strategy that captivates your audience.
  • Learn how to harness the power of video content to quickly convey messages and stay relevant in an ever-evolving social landscape.
  • Dive into the nuts and bolts of video for social media – from creation, production and the preferred algorithm content formats to scale results.
  • Unlock the power of the human-centric social media approach to bridge the gap between you and your audience.
  • Understand why valuable social metrics extend far beyond mere likes and followers.