The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Michael Mathias (CEO, Whereoware)
Location: Room 152B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Vault Recording: TBD
Audience Level: Intermediate
As marketers, we have more data than ever before, yet only 53% of marketing decisions are influenced by marketing analytics (Gartner). What’s up with that?
This session (perfect for both B2B/B2C + Services marketers) will reveal common data practice problems and ideas to resolve them, through an integrated tech stack and smart data layer. Learn how to build the right data strategies to fuel action without overwhelming your team.