Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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No AI Required: How to Win with Human-Focused Video Content

Melissa Hodai  (Content Marketing Strategy Expert and People Leader, Grainger)

Bean Porter  (Manager, Content and Brand Production, W. W. Grainger)

Location: Room 151B

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Vault Recording: TBD

Audience Level: Beginner

Wistia

In 2023, there are a lot of new things out there to explore. But one thing remains the same: Focusing on the authentic humanity of our customers throughout the process of video creation still makes connections with viewers and drives business goals. Grainger’s Bean Porter and Melissa Hodai will give you a behind-the-scenes look at how a Fortune 500 B2B industrial supply company connects emotionally with its audiences, one customer at a time.

Takeaway

  • How to start with strategy to ensure your videos will have the most impact
  • What it means to be “human-centric” in video creation – and how to make it happen
  • Why focusing on being human still matters and how it can drive business outcomes