Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Video Strategy Session: an interactive plan for video marketing success

Tony Gnau  (Founder & Chief Storytelling Officer, T60 Productions)

Location: Room 151B

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Vault Recording: TBD

Audience Level: Intermediate

Wistia

As a marketer, you know how important video is these days, but there's a problem. Content Marketing Institute research shows 85% of marketers say they get average to below average results from their videos. The good news is they also know the solution. Nearly 60% say they need a better video strategy.
Well, Tony Gnau is here to help.
Tony is a 3x Emmy winner and the bestselling author of "Lights, Camera, Impact." He will show you how to work video into your overall marketing strategy, and he'll use audience participation to create a plan for all of your videos. Together we'll help each other build a plan right then and there!

Takeaway

  • How video fits into your B2B marketing funnel/flywheel
  • The #1 mistake B2B marketers make with video
  • The questions to ask before you produce any video