The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Marcus Sheridan (Author and Partner, IMPACT)
Location: Room 144
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Vault Recording: TBD
Audience Level: Intermediate
In today's ultra-competitive yet highly skeptical market, establishing trust between the customer and businesses is more crucial than ever. "The Trust Gap: How to Overcome Buyer Hesitation, Build Advocacy, and Cultivate Trust in a Skeptical World " dives deep into the psychology of consumer/buyer decision-making and the factors that create initial hesitation and uncertainty. This insightful and engaging keynote will explore the importance of transparency, authenticity, and empathy in building lasting relationships with your target audience. By understanding and addressing the doubts, fears, worries, and questions that arise in the mind of potential customers, businesses can effectively bridge the trust gap and ultimately secure their loyalty and patronage. Attendees will walk away armed with actionable strategies to close the trust gap and position their brand as a trusted partner in the eyes of their customers.