Schedule Viewer 2023

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Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content

Regina Lynn Preciado  (Sr. Director, Content Strategy Solutions, Content Rules, Inc.)

Location: Room 151A

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Intermediate

Canto

Todays digital marketing technology stack makes it easy to create and deliver enormous amounts of content. Unfortunately, it's also easy to create too much content. It's easy to lose track of content. And it's easy to waste content by holding on to it long past its expiry date, "just in case." To manage content at a global scale, you need to create a content ecology that embraces a mindset of content consciousness. By reducing waste and caring for your digital environment, you can help keep content assets relevant, easy to find, and truly valuable to the enterprise. Our objective in this session is to share best practices and innovative new ideas for managing your content effectively.

Takeaway

  • Reduce the amount of content you need to create
  • Reuse content to deliver more content experiences via single-sourcing
  • Upcycle content to keep it fresh
  • Recycle content so you can do more with less