September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content
Regina Lynn Preciado (Sr. Director, Content Strategy Solutions, Content Rules, Inc.)
Val Swisher (Founder and CEO, Content Rules, Inc.)
Location: Room 151A
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Vault Recording: TBD
Audience Level: Intermediate
Todays digital marketing technology stack makes it easy to create and deliver enormous amounts of content. Unfortunately, it's also easy to create too much content. It's easy to lose track of content. And it's easy to waste content by holding on to it long past its expiry date, "just in case." To manage content at a global scale, you need to create a content ecology that embraces a mindset of content consciousness. By reducing waste and caring for your digital environment, you can help keep content assets relevant, easy to find, and truly valuable to the enterprise. Our objective in this session is to share best practices and innovative new ideas for managing your content effectively.
Takeaway
- Reduce the amount of content you need to create
- Reuse content to deliver more content experiences via single-sourcing
- Upcycle content to keep it fresh
- Recycle content so you can do more with less