Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Oct 21 Monday | 7:30 am

Registration Opens

Location: Hall G

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Registration

Oct 21 Monday | 9:00 am

Financial Services Masterclass: Evolving Expectations: Meeting the New Demands of Financial Consumers

Speakers: Nicole Martin  (Pace), Rebecca Brown  (Pace)

Location: Room 28BC

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

Healthcare Masterclass: Build a sustainable healthcare content marketing strategy in 2025 and beyond

Speaker: Ahava Leibtag  (Aha Media Group)

Location: Room 28DE

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Manufacturing Masterclass: Use personal branding to accelerate B2B marketing campaigns

Speaker: Morgan Norris  (TREW Marketing)

Location: Room 30A

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Professional Services Masterclass: Beyond Thought Leadership: Reimagining McKinsey's 60-year-old publishing legacy

Speakers: Mike Borruso  (McKinsey & Company), Lucia Rahilly  (McKinsey & Company)

Location: Room 30DE

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Technology Masterclass: Using the technology you have, great … but do you have the technology you need?

Speaker: Cathy McKnight  (The Content Advisory)

Location: Room 29AB

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

The TL;DR Content Marketing Strategy Workshop

Speaker: Robert Rose  (Content Marketing Institute)

Location: Room 29CD

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

Oct 21 Monday | 10:45 am

Core Concept Workshop: Agile Content Marketing Roadmap

Speaker: Bert van Loon  (Content Marketing Fast Forward)

Location: Room 28BC

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind

Speakers: Amy Higgins  (Cloudflare), Monica Norton  (Nextiva)

Location: Room 29AB

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Measure the Impact and Value of Your Search Optimization

Speaker: Brian Piper  (University of Rochester)

Location: Room 28DE

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Optimizing Content Strategy for Effective Go-To-Market (GTM) Planning

Speaker: Pam Didner  (Relentless Pursuit LLC)

Location: Room 28BC

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Core Concept Workshop: SEO Strategies for Beginners: Outshining AI with Information Gain

Speaker: Mike King  (iPullRank)

Location: Room 30A

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Session Type: Workshop

Track: Workshops

Core Concepts Workshop: Escaping the Content Graveyard: B2B Strategies for Resurrecting Engagement

Speakers: Ellen Lichtenstein  (AgentSync), Regina Stephenson  (AgentSync)

Location: Room 30DE

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Oct 21 Monday | 12:15 pm

Lunch – On Your Own

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 21 Monday | 1:15 pm

Deep Dive Workshop: Advanced SEO Strategies for High-Performance Content

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 28DE

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Document Your Content Strategy

Speaker: Michael Brenner  (Marketing Insider Group)

Location: Room 30DE

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Don't Let AI Win the Writing Game: Power Up Your Human Skills

Speaker: Ann Gynn  (G Force Communication)

Location: Room 29CD

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: GA4 and Content Performance Measurement

Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)

Location: Room 30AB

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Winning Habits of Customer-Centric Marketers

Speakers: Sydni Craig-Hart  (Smart Simple Marketing), William Hart  (Smart Simple Marketing)

Location: Room 30A

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Oct 21 Monday | 4:30 pm

First-Time Attendees: Welcome Session

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Oct 22 Tuesday | 6:00 am

#CMWorld Running Club

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 7:30 am

Continental Breakfast

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Registration Opens

Location: Hall G

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Registration

Oct 22 Tuesday | 8:20 am

Welcome to Content Marketing World 2024

Speaker: Stephanie Stahl  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Oct 22 Tuesday | 8:25 am

Keynote

Speaker: Robert Rose  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 8:40 am

Keynote

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 9:30 am

Keynote

Speaker: Ann Handley  (MarketingProfs)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 9:55 am

Coffee & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Oct 22 Tuesday | 10:40 am

Building a Community Through Thought Leadership

Speaker: Michelle Ngome  (African American Marketing Association)

Location: Room 30A

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Teams & Culture

Disability Representation & Marketing: elevating the forgotten diversity metric

Speaker: Donna Bungard  (Indeed)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Purposeful Marketing

How to Maintain Authenticity in the Age of AI

Speaker: Jeff Coyle  (MarketMuse)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Humanizing Your Brand: How to Make Your Customer Stories Connect with Users and Drive Results

Speakers: Bean Porter  (Grainger), Melissa Hodai  (Grainger)

Location: Room 30A

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Is Love Blind? Crafting Content Relationships That Last

Speaker: Ahava Leibtag  (Aha Media Group)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Experiential Marketing

Knowing Your Audience: The Secrets of Full Funnel Engagement to Drive Demand

Speakers: Tim McKnight  (MetLife Retirement and Income Solutions), Meg Sullivan  (Imprint)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Core Concepts

The Storytelling Economy: Why Storytellers Will Win the New World of Work

Speaker: Joe Lazer  (A.Team)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

Oct 22 Tuesday | 11:30 am

A Gen Z'er's Guide to the Next Generation in Marketing: do's and don'ts

Speaker: Pauline Lannoo  (The Fat Lady)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Beyond the Buzz: How to Curate Meaningful Activations

Speaker: Gina Michnowicz  (The Craftsman Agency)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Experiential Marketing

Built for Buy-In: The Fundamentals of Message Design

Speaker: Tamsen Webster  (Message Design Institute)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Content Upskill: Create Content that Resonates with Underrepresented Communities

Speakers: Mariah Obiedzinski Tang  (Stamats), Jennifer Perez  (North Orange Continuing Education)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

Culture Shocked: What Happens When a Content Agency Puts Creativity First

Speakers: Melissa Bouma  (Manifest), Sacha Reeb  (Manifest)

Location: Room 30A

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Teams & Culture

Remote Video Production: Fast and From Anywhere

Speaker: A. Lee Judge  (Content Monsta)

Location: Room 30A

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

Scaling Content Creation: Operationalizing Your Content Supply Chain

Speaker: Andi Robinson  (Hijinx Marketing)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Orchestration

Oct 22 Tuesday | 12:50 pm

Lunch

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 1:50 pm

Dessert & Networking

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 2:45 pm

A 3D Framework for Orchestrating Content that Works

Speaker: Carmen Hill  (Chill Content)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Orchestration

An Introduction To Defining a Differentiated Brand Voice (And How AI Can Help)

Speaker: Erika Heald  (Erika Heald Marketing Consulting)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Do less, say more: Calming content chaos by establishing content as a strategic function of your business

Speakers: Shannon Doubleday  (Hilton), Cathy McKnight  (The Content Advisory)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy

From Traditional To Transformational: How Conscious Growth Pathways Is The New All-Inclusive Marketing Model

Speaker: Troy Sandidge  (Season Three Media)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Experiential Marketing

In an AI World, Humans Rule: using video to capture hearts and earns trust

Speaker: Tony Gnau  (T60 Health)

Location: Room 30A

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

Mastering Expectations: How to Win Your Most Discerning Customers

Speaker: Maya Guice  (BRC Imagination Arts)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

The high stakes of B2B content strategy

Speakers: David Claffey  (ServiceNow), Jonathan Riemer  (ServiceNow)

Location: Room 30A

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Oct 22 Tuesday | 3:35 pm

From Blended-In to Boldly Seen: The Secrets to Becoming Your Own Career Champion

Speaker: Bria Bell  (JPMorgan Chase & Co.)

Location: Room 30A

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

How To Use Psychological Trait Analysis and AI to Create Custom Content That Will Win Trust

Speaker: Michael Bonfils  (SEM International)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

The Biggest Mistakes Email Marketers Make (And How to Fix Them)

Speakers: Ashley Guttuso  (Prompt Therapy Solutions), Dennis Shiao  (Attention Retention LLC)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Why do you want my data? Building a customer journey with consent & preferences

Speaker: Param Gopalasamy  (OneTrust)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Purposeful Marketing

Oct 22 Tuesday | 4:25 pm

Keynote

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 22 Tuesday | 5:00 pm

Expo Hall Reception

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 22 Tuesday | 7:00 pm

CMI Celebration

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 6:00 am

#CMWorld Running Club

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 7:30 am

Continental Breakfast

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Registration Opens

Location: Hall G

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Registration

Oct 23 Wednesday | 8:20 am

Keynote

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

Oct 23 Wednesday | 9:25 am

Coffee & Networking on the Expo Floor

Location: Expo Floor

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Oct 23 Wednesday | 10:10 am

3 Inconvenient Truths About Human Behavior—And How They Hurt Your Marketing Messages

Speaker: Nancy Harhut  (HBT Marketing)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

Building Brands that Matter

Speaker: R. Ethan Braden  (Texas A&M University)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Session

Track: Big Ideas

Curb your content - Building a global content strategy in the age of generative AI

Speakers: Ken Garcia  (AWS), Royna Sharifi  (AWS)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Data-Driven Strategy: Build Your Competitive Advantage by Knowing Your Customers Better Than Your Competition

Speaker: Zontee Hou  (Convince & Convert)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Do Androids Dream of Electric Tweets? Balancing AI and Humanity in Content Marketing

Speaker: Andrew Hanelly  (Revmade)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

From Tortillas to Rosin: How a Burrito Hub & Violin Bow Maker 'String' Together Niche Content Success

Speakers: Haley Collins  (GPO), Gabe Wateski-Hansen  (Nesnah Ventures)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: SEO/Search

Hack Your MarTech Stack: Mastering Efficient Content Marketing with Innovative Tools and Simplified Workflows

Speaker: Mike Lacey  (Canto)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

Oct 23 Wednesday | 11:00 am

'Help, I'm a One-Person Band!' Surviving and Thriving as Your Team's Lone Content Marketer

Speaker: Beth Elderkin  (Informa Tech)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Building a Culture of AI Exploration

Speaker: Robert McCauley  (Upwork)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

Content to Demand: Building a Powerhouse B2B Lead Gen Content Hub

Speaker: Jenn VandeZande  (SAP Customer Experience)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

From Yawn to Fun: Building personality with a B2B voice while being bad at rhyming

Speakers: Emily Baker  (General Motors Financial), Brian Hale  (General Motors Financial), Scooter Hendon  (General Motors Financial)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy

How to Recruit Your Content Army: Building a Brand Dream Team of Influencers, Ambassadors, & Advocates

Speaker: Jennifer Harmon  (Content Unicorn and Convince & Convert)

Location: Room 31C

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Make Your Content A-Peel-Ing: What Content Marketers Can Learn from the Savannah Bananas Phenomenon

Speaker: Jill Roberson  (Velir)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

The Rise of User-Generated Content on the SERPs

Speaker: Zack Kadish  (Conductor)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Oct 23 Wednesday | 11:50 am

AI Demystified: Practical Steps to Empower Your Team Today

Speakers: Emily Triplett Lentz  (Calendly), Lane Scott Jones  (Zapier)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Driving Demand: How FEMA's NFIP Uses Audience Research And Behavioral Insights To Market A Product People Don't Know They Need

Speakers: Sarah Marshall  (Yes& Agency), Michael Windle  (FEMA (Federal Emergency Management Agency))

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

Navigating the New Social Frontier: 5 Strategies from Oregon Trail for Marketing Leaders

Speaker: Ashley Baker  (Coastline Marketing LLC)

Location: Room 31C

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Radical content minimalism in the age of AI

Speaker: Karen Hesse  (256)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

SEO for Revenue: Grow Your Business, Not Just Your Content Rankings

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

The Art of "No" and Why More Brand Editors Need to Say It

Speaker: Adam Kleiner  (Kyndryl)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

The Art of Zero-Click Content: Getting Customers Without Clicks

Speaker: Amanda Natividad  (SparkToro)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

The B2B Marketer's Secret Weapon is Content That Closes Deals

Speaker: Bernie Borges  (iQor)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Measurement & ROI

Oct 23 Wednesday | 12:30 pm

Lunch

Location: Hall F

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 1:30 pm

Dessert & Networking

Location: Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking

Oct 23 Wednesday | 2:10 pm

Advanced LinkedIn Ads: Double Your ROI in 3 Simple Steps

Speaker: AJ Wilcox  (B2Linked.com)

Location: Room 31C

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

Building a Better Buyer's Journey: How to Create Content Your Customers Can't Resist

Speaker: Ali Orlando Wert  (Appfire)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy

Emerald City SEO: A Better Standard for Search Data

Speaker: Ryan Brock  (DemandJump)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Inspiring Marketing Innovation: Fostering a Culture of Creativity

Speaker: Melanie Deziel  (CreatorKitchen.com)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

Make it worth their time! How premium content drives content marketing ROI

Speaker: Jacqueline Loch  (AZURE Media)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Measurement & ROI

Midjourney Masterclass - Move From Beginner to Midjourney Master in 40 Minutes

Speaker: Amy Balliett  (Material)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

Revolutionize Your Content Program with AI Powered Insights and Cross Channel Amplification

Speakers: Sean Stahlman  (Razorfish), Sara Newkirk  (New York Life)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

The Work Before the Work: The Messy Middle on the Path to AI Innovation

Speaker: Jenny Magic  (Build Better Change)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

Why Should Marketers Care About Intent Data? Strategies to Create Captivating Content and Become Your Buyer's Trusted Advisor

Speaker: Josh Baez  (NetLine)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Oct 23 Wednesday | 3:00 pm

Mind Over Machines: Leveraging Behavioral Psychology in AI-Driven SEO

Speaker: Garrett Sussman  (iPullRank)

Location: Room 31AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Storytelling in GA4: Craft the Perfect Story About Your Audience & Get Buy-In

Speaker: Chris Cheetham-West  (LR Training Solutions)

Location: Room 28BC

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Measurement & ROI

The Anatomy of a Survey: How to Conduct Better Original Research

Speaker: Michele Linn  (Mantis Research)

Location: Room 28DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

The Art of Authentic Influence: Creating Thought Leadership That Doesn't Suck

Speaker: Amber Naslund  (LinkedIn)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

The Benefits of a PR Approach: How to Get More Bang from Your Content

Speaker: Michelle Garrett  (Garrett Public Relations)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

You’re a Marketer, Not a Lawyer, But Here’s What You Need to Know about AI

Speaker: Ruth Carter, Esq.  (Geek Law Firm)

Location: Room 29AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

Oct 23 Wednesday | 3:40 pm

Coffee & Networking on the Expo Floor

Location: Expo Floor

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Oct 23 Wednesday | 4:00 pm

Headliner

Speaker: Issa Rae  (CEO of Hoorae)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote