September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Beyond ChatGPT: How to Master AI for Content Design
Amy Balliett (Sr. Fellow, Material)
Location: Expo Hall Stage
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
Vault Recording: TBD
Audience Level: Intermediate
With AI hitting the market in full force, audiences everywhere are teetering between fits of excitement and extreme apprehension. For example, while AI can generate beautiful images, the backlash among designers and artists is palletable—leading to a fast rejection of the visual aesthetic commonly produced by AI text-to-image generators. But, in a world where 91% of audiences demand a regular influx of visual content from the brands vying for their attention (and with 94% of their impressions of a brand based on the design quality of that content), marketers are eager to leverage AI's many visual applications to keep up. AI is already being used to generate text-based content in droves, but using AI to create amazing visual experiences—ones that truly feel authentic and original to audiences—requires a far heavier lift.
In this session, known visual communication thought leader and visual strategist Amy Balliett, will put the power of AI-driven design into your hands. Learn how to avoid the many pitfalls of AI driven design while adding efficiencies to your content design program, lowering costs, and greatly improving output.
Takeaway
- Learn what pitfalls to avoid when designing content with AI
- Learn how to make your brand shine through while avoiding the visual aesthetic AI is known for
- Learn how to use AI to add efficiencies to your creative process
- Learn how to use AI to decrease content design costs while empowering graphic designers at the same time