Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Know and Be Known: Truly Understand Your B2B Customers to Earn their Trust

Morgan Norris  (Sr. Brand and Content Strategist, TREW Marketing)

Location: Room 146A

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Brand Strategies

Vault Recording: TBD

Audience Level: Intermediate

We spend a lot of time creating content – deciding what to say, how to say it, and where to engage in conversation. But like in every relationship, your customers will start to distance themselves if they're not feeling heard.

B2B audiences have their own specificities: their industries face pressures, their businesses often have structured regulations, their career paths may be rigid, and they're often answering to more stakeholders than a consumer audience.

By conducting deep customer research, you can uncover your B2B prospects' pain points in their own words, and then create content that meets them where they are, at each stage of their journey.

This research is easier than you think to conduct and can be implemented immediately.


  • How to engage sales and C-Suite leadership in interviewing key customer and prospects.
  • How to conduct research – when, where, and the easiest path to success.
  • What questions to ask to get the answers you need.
  • How to use your insights to drive targeted messaging and content.