September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Blockbuster research: Mining for content beyond the data
Craig Coffey (Content strategy and marketing manager, Eaton)
Location: Room 151A
Date: Wednesday, September 27
Time: 1:45 pm - 2:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Vault Recording: TBD
Audience Level: Intermediate
Too often, the output for marketing following a significant research effort is focused on just exposing the data—telling your audiences what you learned. By taking a different approach, savvy content marketers can look at that same data and use it as the basis for and unlimited wellspring of original content that focuses not on the "what" of the data, but the "why".
Takeaway
- Learn how to squeeze every dollar out of your investment in bespoke/blockbuster research with a proven, multi-layer approach.
- Discover how to create years' worth of content ideas by looking for the 'whys' of your results, not the 'whats.'
- Explore strategies to expose thought leaders within your organizations or client base, using your research to solidify their bona fides.