Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Blockbuster research: Mining for content beyond the data

Craig Coffey  (Content strategy and marketing manager, Eaton)

Location: Room 151A

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Intermediate

Statista GmbH

Too often, the output for marketing following a significant research effort is focused on just exposing the data—telling your audiences what you learned. By taking a different approach, savvy content marketers can look at that same data and use it as the basis for and unlimited wellspring of original content that focuses not on the "what" of the data, but the "why".

Takeaway

  • Learn how to squeeze every dollar out of your investment in bespoke/blockbuster research with a proven, multi-layer approach.
  • Discover how to create years' worth of content ideas by looking for the 'whys' of your results, not the 'whats.'
  • Explore strategies to expose thought leaders within your organizations or client base, using your research to solidify their bona fides.