Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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From Manipulation to Connection: Using Joy-Based Marketing to Convert

Maureen Jann  (Strategist, NeoLuxe Marketing)

Dayana Cadet  (Senior Marketing Consultant, Dayana Cadet Consulting)

Location: Room 145B

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Vault Recording: TBD

Audience Level: Intermediate

With the growing number of content marketers doing more with less, retention and impact are key to successful content marketing campaigns. We all know that traditional marketing approaches just don't work anymore––they're rooted in manipulation, turn off today's customers, and lead to marketer burnout. We can't afford to churn out content marketing that doesn't resonate or convert using questionable tactics. Enter "Joy-Based Content Marketing." The art and science of making people happy while you make money with joyfully crafted content marketing. Content marketers can both increase job satisfaction and improve the ROI of their campaigns by harnessing the pillars of joy: enticement, trust, connection, and belonging. And we'll show you how in a few actionable steps.

Takeaway

  • Increase content ROI and regain customer trust
  • Retain content marketers by helping them avoid burnout
  • Advocate for joy-based content marketing in your organization