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Jill Grozalsky Roberson is an award-winning digital marketer with expertise in omnichannel marketing strategies, user segmentation, testing, personalization and maximizing marketing technology investments. As VP of Digital Marketing, Jill oversees Velir’s marketing program and the practice dedicated to crafting and implementing digital marketing strategies for Velir’s client portfolio. Previously, Jill served as Senior Director of Product Marketing at Sitecore where she was responsible for bringing products from concept to commercialization - communicating feature value and use cases for Sitecore’s portfolio and being a thought leader for the role digital experience solutions play in marketing programs that create connections and build relationships with target audiences.