Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Killer Content in a Niche Industry

Ellen Lichtenstein  (Sr. Content Specialist, AgentSync)

Regina Stephenson  (Sr. Content Specialist, AgentSync)

Location: Room 151A

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Beginner

Statista GmbH

Insurance and financial services are exciting. In fact, they're boring by necessity. But that doesn't mean your content has to be – far from it! Readers in niche industries like insurance crave funny, interesting, and informative content that speaks to them like the intelligent industry insiders they are.

When low-quality boilerplate content is widely available, brands that want their audience's attention and trust will have to provide valuable insights, nuanced and credible ideas, and content that is unrepeatably engaging. With a proven track record of SEO wins, Ellen and Regina will unpack their team's roadmap for crafting killer content in a niche industry.


  • How to scale up a writer's knowledge, even in a highly specialized industry
  • A roadmap for creating and executing on a unique brand voice/tone/style that can't be easily replicated
  • How to cultivate unique author personalities and thought leaders for your brand's content