The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Koen Denolf (Strategist - author - keynote speaker, The Fat Lady)
Location: Room 144
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Vault Recording: TBD
Audience Level: Intermediate
Too many projects fail because of bad client briefs. This session will help both agencies and clients to see and understand the essentials of a good client brief in content marketing. You will be able to ask the right questions and separate the chaff from the grain in terms of what will benefit and harm a project.
Both clients and agencies seem to think that as much information they get, the wiser they get and the better the result will be. Unfortunately, this is seldom the case. These are some of the levers I will dive into to make you better prepared for your next briefing: