Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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What happens when a brand strategist and performance marketer look at the same audience?

Geoffrey Director  (SVP, Intelligence, Manifest)

Krysti Roush  ( VP, Performance Marketing, Manifest)

Location: Room 146A

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Experiences

Vault Recording: TBD

Audience Level: Intermediate

Acolad

Here's a hint: magic. While the age old battle of 'brand building and performance marketing' rages on, we'll discuss how to use them together to build a holistic audience profiling strategy. This iterative top-down and bottom- up approach to audience intelligence highlights demographic, psychographic and behavioral truths to truly connect and engage, while also learning progressively about the individual user, their needs and behavior patterns. In this case, 1 + 1 really does equal 3.

Takeaway

  • Learn how to utilize a mix of primary research, secondary research and existing owned data to develop a holistic understanding of your audience
  • Understand how to use audience profiles to form a non-linear pathway to conversion
  • Understand how to deploy content built to change user behavior