Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Unlocking Marketing Success with Synthetic Controls: Revolutionizing A/B Testing

Garth Viegas  (General Manager, Americas, Analytic Edge)

Location: Expo Hall Stage

Date: Wednesday, September 27

Time: 3:35 pm - 3:45 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Vault Recording: TBD

Audience Level: Intermediate

Analytic Edge

In-market A/B testing has been a staple of marketing analytics for years. But it relies on a strong test-control match and a predictable test environment, two things that are often hard to find. Powered by our tech platforms, Synthetic Controls offer a solution. By combining imperfect controls into a ‘synthetic twin’ of the test case, Synthetic Controls deliver strong results where traditional approaches take too long, are more expensive than necessary, subject to re-dos and often fail. So, say goodbye to feasibility and scalability issues and embrace a more accurate, powerful, and flexible approach to tackle critical marketing and media questions.

This session is brought to you by Analytic Edge

Takeaway

  • Understand how tech is, yet again, solving for traditional limitations
  • Learn & understand how SynTest enhances feasibility, flexibility and scalability