The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Jan Ahrens (Director Global Growth, Statista GmbH)
Location: Room 144
Date: Wednesday, September 27
Time: 1:05 pm - 1:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
Audience Level: Intermediate
Generating qualified leads is becoming more crucial, especially in B2B marketing. At the same time, the expectations of your audience are rising with every stale product information pitch and aggressive advertising messages that fail to connect.
You need content that informs, entertains, and gets the community thinking and sharing; data storytelling boosts awareness and captures the imagination of your audience. Data-driven content meets information needs and is trustworthy, representing the perfect lead magnet.
Join Jan Ahrens from Statista Content & Design as he shows you what you need to think about when creating, producing, and distributing your content and get your audience excited about what you have to say and generate more successful leads.