The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Melissae Stuart (Senior Editor, C&EN BrandLab, American Chemical Society)
Jesse Harris (Digital Marketing Coordinator, ACD/Labs)
Location: Room 152B
Date: Thursday, September 28
Time: 3:35 pm - 4:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Vault Recording: TBD
Audience Level: Intermediate
Science marketing content has a "Goldilocks" problem: most of it is either too simplified to be useful for experts, or it is so dry that no one wants to read it. B2B and B2C audiences crave insightful science content, but these stories get buried in the jargon of academic journals and technical documentation.
Join two scientist-turned-marketers to learn how to use scientific articles and research to create engaging thought leadership. Brilliant researchers, developers, and engineers at your company have knowledge worth sharing. This session will dissect two real-world examples of converting this technical expertise into high-performing content.