The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Stu Richards (CEO, Bredin)
Sharifah Niles-Lane (Senior Vice President, Head of Enterprise Social Media and Content Strategy, Citizens)
Location: Room 146B
Date: Thursday, September 28
Time: 11:05 am - 11:45 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
Vault Recording: TBD
Audience Level: Intermediate
Business owners trust the guidance of their peers more than any other source of advice on what products and services to buy. Conducting research and then providing this peer insight via content lets you take advantage of business owner's desire to learn from and benchmark against their colleagues – and can supercharge your content performance. In this session, you'll discover how research-based insights can drive a content marketing campaign that helps convert small and midsized business (SMB) prospects into customers.