Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Deep Dive Workshop: Winning Habits of Customer-Centric Marketers

Sydni Craig-Hart  (CEO, Smart Simple Marketing)

Wil Hart  (Co-founder, Smart Simple Marketing)

Location: Room 146C

Date: Tuesday, September 26

Time: 1:15 pm - 4:15 pm

Pass Type: All Access Pass, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Deep Dive Workshop: Content Planning

Especially for Senior Marketing Leaders who lead marketing teams.

If you want to effectively reach your target audience in today’s climate, you must have customer-centric habits and processes. These habits and processes will keep you focused on building trust and delivering value. When your audience sees that you are consistent, authentic and genuine, they will respond with deeper engagement and increased loyalty. Building customer-centric habits starts with listening to your customer. Join us for this hands-on workshop to learn our process for how to L.I.S.T.E.N. to your customer and how to infuse what you learn into your messaging, content and campaigns to get better results.

Takeaway

  • How to become more customer-centric -- from the customer’s perspective
  • A defined process for capturing customer insights to inform and create high-ROI marketing programs
  • The critical next steps you can take in the next 30 days to see tangible results