Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Captivate and Convert: How Interactive Audio Dramas Can Revolutionize Product Placement

Paul McNeil, Ph.D.  (Founder, MB Usable Security, LLC)

Location: Room 152B

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Storytelling Techniques

Vault Recording: TBD

Audience Level: Beginner

Storyblok

Ready to take your content marketing to the next level? Look no further than interactive audio dramas! With the help of voice assistants like Alexa, you can captivate your audience like never before by crafting immersive narratives that seamlessly weave in product placement. Join me for this exciting talk, where we'll dive into the art of interactive storytelling and share the best practices for creating engaging non-invasive conversational ads. We'll discuss leveraging the power of voice to convert your buyers into customers and your customers into brand advocates. Plus, we'll explore how you can incorporate analytics into your story to increase conversions. Don't miss out on this opportunity to revolutionize your content marketing strategy - studies show that Gen Z and Millennials crave more control over and personalization in the branded content they consume and are ready to embrace the future of interactive storytelling!

Takeaway

  • An understanding of how interactive storytelling could benefit your brand's engagement and conversion rates
  • An ability to identify if and where to place interactive storytelling/voice tech in your strategy
  • Clear next steps to incorporate interactive storytelling and product placement in your content strategy