The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Jenn Vande Zande (Head of Digital Engagement, SAP CX)
Location: Room 152B
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Session Type: Session
Track: Storytelling Techniques
Vault Recording: TBD
In this session, we’ll discuss the importance of the human element in your storytelling. In the age of AI, emotion and empathy are critical for truly connecting with buying humans. We will provide examples of authentic content that resonates with readers and how to re-focus your strategy to truly engage with prospects.