September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The New AR That Every Business Needs: Authentic Reality
Jenn Vande Zande (Head of Digital Engagement, SAP CX)
Location: Room 152B
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Session Type: Session
Track: Storytelling Techniques
Vault Recording: TBD
In this session, we’ll discuss the importance of the human element in your storytelling. In the age of AI, emotion and empathy are critical for truly connecting with buying humans. We will provide examples of authentic content that resonates with readers and how to re-focus your strategy to truly engage with prospects.