Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

"Not Understood Here" Syndrome on the Digital World Stage: Localizing Content Marketing with Global Consistency

Speaker: Annalisa Nash Fernandez (Because Culture)

Track: Future Trends

Session Type: Session

Audience Level: Intermediate

"Those Who Tell The Stories Rule The World" - Filmmaking Techniques to Surface and Map Your Brand Stories

Speaker: Denise Roberts McKee (Electric Campfire StorySessions)

Session Type: Workshop

Audience Level: All

185 Comics Walk into a Storytelling Bar…

Speaker: Kathy Klotz-Guest (Keeping it Human)

Track: Content Creation & Development

Session Type: Session

Audience Level: Advanced

3 Cs to drive your B(rand)

Speaker: Maliha Aqeel (Ernst & Young)

Track: Internal/Brand Communications

Session Type: Session

Audience Level: Intermediate

42 Content Marketing Risks — And How to Attack Them

Speaker: Bethany Chambers (North Coast Media)

Track: Content Strategy

Session Type: Session

Audience Level: Intermediate

5 Creative Ways that Content Marketers Can Better Support their Sales Team

Speaker: Pam Didner (Effective Sales Enablement)

Track: Sales Enablement

Session Type: Session

Audience Level: Intermediate

7 Content Habits to Build Customer Loyalty

Speaker: Jacquie Chakirelis (Great Lakes Science Center)

Track: Customer Experience

Session Type: Session

Audience Level: Intermediate

7 Mistakes Everyone Makes When Hiring (and Growing) a Content Team

Speaker: Jennifer Jordan (Babbel)

Track: Teams & Culture

Session Type: Session

Audience Level: All

A Masterclass on Creating & Publishing Authority-Building SEO Blogs

Speakers: Julia McCoy (Express Writers), Jason Schemmel (GSDChat)

Track: Lunch & Learn

Session Type: Session

Audience Level: All

A strategic step by step approach to drive more traffic and conversions from your existing content

Speaker: Ian Cleary (RazorSocial)

Track: ROI/Measurement

Session Type: Session

Audience Level: Intermediate

Advanced Content Marketing w/ Google Marketing Platform

Speaker: Charles Farina (Analytics Pros)

Track: Analytics & Data

Session Type: Session

Audience Level: Intermediate

Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies

Speakers: Drew McLellan (Agency Management Institute), Susan Baier (Audience Audit, Inc.)

Track: Agency Strategies

Session Type: Session

Audience Level: Intermediate

Aligning a Fortune 5 Enterprise with a Few Hundred Webpages: A Case Study

Speakers: Deborah Carver (MSP-C, a division of MSP Communications), Drew Johnson (McKesson Corporate Marketing)

Session Type: Session

Audience Level: Intermediate

B2B: From Earning Attention to Enabling Sales

Speakers: Andrew Hanelly (Revmade), Stephanie Holland (American Chemical Society)

Track: Sales Enablement

Session Type: Session

Audience Level: Advanced

Build Your Audience: Connecting with Millennial Moms

Speakers: Kiley Peters (Brainchild Studios), Cobbie Behrend (Adaptive Patterns)

Track: Lunch & Learn

Session Type: Session

Audience Level: All

Building a business case for marketing technology

Speaker: Zari Venhaus (Eaton)

Track: Tools & Technology

Session Type: Session

Audience Level: All

Buyer Personas 2.0 - Aligning Marketing and Sales Teams to Generate Demand that Converts

Speaker: Adele Revella (Buyer Persona Institute)

Track: Demand Generation

Session Type: Session

Audience Level: Intermediate

Charting the Course to a Career in Content Marketing

Speaker: Amy Higgins (Sojern)

Track: Personal Skills

Session Type: Session

Audience Level: Beginner

Community Rx: The Proper Care and Feeding for a Highly Successful Online Community

Speakers: Erika Heald (Erika Heald Consulting), Dennis Shiao (Dennis Shiao Consulting)

Session Type: Session

Audience Level: All

Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

Speaker: Michael Brenner (Marketing Insider Group)

Session Type: Workshop

Audience Level: Beginner

Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body

Speaker: Lee Odden (TopRank Marketing)

Track: Keynote: Big Ideas

Session Type: Session

Audience Level: Intermediate

Content Marketing for the Robots (Search Engine Marketing)

Speaker: A. Lee Judge (Content Monsta)

Track: Search Engine Optimization

Session Type: Session

Audience Level: Intermediate

Content Marketing in an Era of Saturation

Speaker: Lauren Quaintance (Storyation)

Track: Lunch & Learn

Session Type: Session

Audience Level: All

Content Marketing: Where Branded Storytelling and Music Collide.

Speaker: Raymond Roker (AEG)

Track: Customer Experience

Session Type: Session

Audience Level: All

Content Optimization & Distribution Strategies

Speaker: Ian Cleary (RazorSocial)

Session Type: Workshop

Audience Level: Intermediate

Creating A Sales Strategy for YouTube That Doesn't Kill your Channel

Speaker: Tim Schmoyer (Video Creators)

Track: Social Media

Session Type: Session

Audience Level: All

Creating Emails and Landing Pages that Convert

Speaker: Chris Dayley (Disruptive Advertising)

Track: Email & Conversion

Session Type: Session

Audience Level: Intermediate

Creating a Voice Search Program Through Quick Answer Boxes

Speakers: Mark Zimmerman (PublicisSapient), Susan Fish (H&R Block)

Track: Tools & Technology

Session Type: Session

Audience Level: Intermediate

Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations

Speaker: Jay Acunzo (Unthinkable Media)

Track: Keynote: Big Ideas

Session Type: Session

Audience Level: Intermediate

Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty

Speaker: Matt Heinz (Heinz Marketing Inc.)

Track: Content Strategy

Session Type: Session

Defining the Relationship: How ERM is Changing the Brand-Customer LTR

Speaker: Jonathan Yaffe (AnyRoad)

Track: Analytics & Data

Session Type: Session

Audience Level: All

Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works

Speaker: Amber Naslund (LinkedIn)

Track: Personal Skills

Session Type: Session

Audience Level: Intermediate

Don't Let Them Scare You, A Machine Can't Do Marketing

Speaker: Tameka Vasquez (Eigen Technologies / St. John's University)

Track: Lunch & Learn

Session Type: Session

Audience Level: Intermediate

Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things

Speaker: Andrea Fryrear (AgileSherpas)

Track: Lunch & Learn

Session Type: Session

Audience Level: All

Find Your Brand Voice

Speaker: Dipanjan Chatterjee (Forrester)

Track: Branded Content

Session Type: Session

Audience Level: Intermediate

From Nontent to Content: Why social innovation is the future of winning at relevance

Speaker: Carlos Abler (3M)

Track: Executive

Session Type: Session

Audience Level: Intermediate

Growing agencies: How are we managing it all?

Speaker: Melissa Harrison (Allee Creative, LLC)

Track: Agency Strategies

Session Type: Session

Audience Level: Advanced

Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

Speaker: Ashley Zeckman (TopRank Marketing)

Session Type: Session

Audience Level: All

Have you heard of Ownership Marketing? Well its here, and its been a long time coming.

Speaker: Jillian Hillard (Electrolux Major Appliances)

Track: Lunch & Learn

Session Type: Session

Audience Level: Intermediate

Headroom Without Headcount: The Best Way to Add Freelancers to Your Content Team

Speaker: Carmen Hill (CHILL Content)

Track: Lunch & Learn

Session Type: Session

Heavenly Creation: Content Creation Secrets of the Angels

Speaker: Jonathan Kranz (Kranz Communications)

Track: Content Creation & Development

Session Type: Session

Audience Level: All

How To Create Unique, Meaningful Videos That Reach Millions

Speaker: Nicole Jolly (True Food TV)

Track: Visual Storytelling

Session Type: Session

Audience Level: Intermediate

How AI Automates Time-Consuming Research for Your Content Strategy

Speaker: Jeff Coyle (MarketMuse)

Track: AI/Machine Learning

Session Type: Session

Audience Level: All

How Can The Black Millennial Save Your Brand

Speaker: Christine Carter (Writer and Global Marketing Strategist)

Session Type: Session

Audience Level: All

How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)

Speakers: Aaron Orendorff (iconiContent), Griffin Thall (Pura Vida Bracelets)

Track: Future Trends

Session Type: Session

Audience Level: Intermediate

How Pop-Marketing Saved The World

Speakers: Joe Cox (The Pop-Marketer), Adam Forstadt (Truffle Pig)

Track: Lunch & Learn

Session Type: Session

Audience Level: Beginner

How to Be the Best Guest Blogger So You Get Invited Again

Speaker: Ann Gynn (Content Marketing Institute)

Track: Writing Strategies

Session Type: Session

Audience Level: All

How to Build a Mega Personal Brand on LinkedIn on a Mini Budget

Speaker: Michaela Alexis (Michaela Alexis)

Track: Personal Skills

Session Type: Session

Audience Level: All

How to Conquer Content Chaos

Speaker: Kristina Halvorson (Brain Traffic)

Track: Content Strategy

Session Type: Session

Audience Level: Intermediate

How to Craft Addictive Email Content

Speaker: Liz Willits (AWeber)

Track: Email & Conversion

Session Type: Session

Audience Level: Beginner

How to Develop a B2B Influencer Marketing Program That Actually Works

Speaker: Lee Odden (TopRank Marketing)

Session Type: Workshop

How to Evolve with the Evolving Search Landscape

Speaker: Katie Pennell (Nina Hale)

Track: Search Engine Optimization

Session Type: Session

Audience Level: Intermediate

How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team

Speaker: Pam Didner (Effective Sales Enablement)

Session Type: Workshop

Audience Level: Intermediate

How to Publish Credible & Compelling Data: 10 Mistakes to Avoid (and 5 Must-Have Tactics)

Speakers: Michele Linn (Mantis Research), Clare McDermott (Mantis Research)

Track: Lunch & Learn

Session Type: Session

Audience Level: Intermediate

How to Transform Your Corporate Blog into an Owned MEDIA Platform

Speaker: Amanda Todorovich (Cleveland Clinic)

Track: Content Strategy

Session Type: Session

How to integrate content marketing with TV commercials, PR and sponsorships

Speaker: Jesper Laursen (Native Advertising Institute)

Track: Content Strategy

Session Type: Session

Audience Level: Advanced

How to transform your tired blog into a powerhouse brand newsroom

Speakers: Dan Hatch (Typeset), Sarah Mitchell (Typeset)

Track: Writing Strategies

Session Type: Session

Audience Level: All

How to use AI to unlock secrets inside questions

Speaker: George Stenitzer (Crystal Clear Communications)

Track: AI/Machine Learning

Session Type: Session

Audience Level: All

If you are not Podcasting yet - let me help you learn how

Speaker: Rob Walch (Libsyn)

Track: Content Distribution/Promotion

Session Type: Session

Audience Level: Beginner

In Other Words: What Children's Books Can Teach us About Simplifying the Complex

Speaker: Venetta Linas Paris (Aon)

Track: Content Creation & Development

Session Type: Session

Audience Level: Intermediate

Industrial Marketing Summit

Speakers: Achinta Mitra (Tiecas, Inc.), Todd Henry (The Accidental Creative)

Session Type: Industry Forum

Is Your Content Any Good? Ask Google.

Speaker: Scott Spjut (Fifth Third Bank)

Track: Tools & Technology

Session Type: Session

Audience Level: Intermediate

Keeping up with Goop: What celebrity lifestyle brands know that you don't

Speaker: Ahava Leibtag (Aha Media Group)

Track: ROI/Measurement

Session Type: Session

Audience Level: Intermediate

Keynote Session

Speaker: Tamsen Webster (Find the Red Thread)

Session Type: Keynote

Keynote Session

Speaker: Robert Rose (Content Marketing Institute)

Session Type: Keynote

Marketing Writing Masterclass

Speaker: Jonathan Kranz (Kranz Communications)

Session Type: Workshop

Audience Level: Intermediate

Marketing to Millenials: It's Not What You Might Think

Speakers: Mariah Obiedzinski (Stamats), Marcia Francis (The University of Kansas Health System)

Session Type: Session

Audience Level: Intermediate

Maximize Your Time To Focus On What's Most Important For Your Company's ROI

Speaker: John Hall (Calendar.com)

Track: Teams & Culture

Session Type: Session

Audience Level: Intermediate

No More Best Practices - How Unsilo'ed Big Data Can Help You Better Predict The Value of Content

Speaker: Wil Reynolds (Seer Interactive)

Track: Analytics & Data

Session Type: Session

Audience Level: Intermediate

Podcasts Are Content Machines: How to Start a Podcast from Scratch and Never Run Out of Content Ideas Again

Speaker: Ryan Estes (Frontline Education)

Track: Lunch & Learn

Session Type: Session

Audience Level: Beginner

Privacy: Sh*t Just Got Real

Speaker: Ruth Carter, Esq. (Carter Law Firm)

Track: Internal/Brand Communications

Session Type: Session

Audience Level: Intermediate

Professional Services Forum

Speaker: Jonathan Kranz (Kranz Communications)

Session Type: Industry Forum

Profitable Multi-Cultural Marketing – How to increase sales using diversified resources to infuse authenticity into your campaigns

Speakers: Wil Hart (Smart Simple Marketing), Sydni Craig-Hart (Smart Simple Marketing)

Track: Teams & Culture

Session Type: Session

Audience Level: All

Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Speakers: Christoph Trappe (Stamats Business Media), Gerrit Klein (Ebner Publisihing International, Inc; New York), Jeff Herrmann (Madison, Michigan and Market)

Session Type: Industry Forum

Audience Level: All

SEO Essentials: Tips, Tools and Tactics to Crush the Competition

Speaker: Mike Murray (Online Marketing Coach)

Session Type: Workshop

Audience Level: Intermediate

Scalable Content Marketing Solutions for Solo and Small Marketing Teams

Speaker: Vishal Khanna (HealthPrize Technologies)

Track: Teams & Culture

Session Type: Session

Audience Level: All

Should You Fire Your Chief Marketing Officer?

Speaker: Arnie Kuenn (Vertical Measures)

Track: Executive

Session Type: Session

Audience Level: All

Speaking Their Language: How to Engage Different Types of Audiences with Content that is Uniquely Meaningful

Speaker: Annie Granatstein (Washington Post)

Track: Branded Content

Session Type: Session

Audience Level: Intermediate

Strategies, Tools & Techniques to Level up your Impact & Authority through Confident Live Video

Speaker: Ian Anderson Gray (Seriously Social)

Track: Visual Storytelling

Session Type: Session

Audience Level: Intermediate

Structured Content: Your Onramp to AI

Speaker: Laura Creekmore (Syndigo)

Session Type: Workshop

Audience Level: Beginner

Supercharge your SEO efforts with a growth mindset

Speaker: Eli Schwartz (SurveyMonkey)

Track: Search Engine Optimization

Session Type: Session

Audience Level: Intermediate

Technology, Your Company, and the Future of Meaningful Human Experiences

Speaker: Kate O'Neill (KO Insights)

Track: Keynote: Big Ideas

Session Type: Session

Audience Level: All

The Art of Elevating Corporate Brand Content Marketing

Speaker: Michelle Skupin (RetailMeNot)

Track: Internal/Brand Communications

Session Type: Session

Audience Level: Intermediate

The Art of Turning Dry Content into Must-Read Content

Speaker: Kevin Lund (T3 Custom)

Track: Writing Strategies

Session Type: Session

Audience Level: Intermediate

The Best and Worst of Email Marketing

Speaker: Jessica Best (Barkley)

Session Type: Workshop

Audience Level: Intermediate

The Case for Cause: How even B2B's can do well by doing good

Speaker: Craig Coffey (Lincoln Electric)

Track: Lunch & Learn

Session Type: Session

Audience Level: All

The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution

Speaker: Joe Lazauskas (Contently)

Track: Future Trends

Session Type: Session

Audience Level: All

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Speakers: Bert van Loon (Independent Strategist), AJ Huisman (Content Marketing Fast Forward), Maureen Jann (SuperDeluxe Marketing), Jonathan Crossfield (Chief Content Officer Magazine)

Session Type: Industry Forum

The Content Strategy Method You Wish You Had Last Year

Speaker: Pamela Muldoon (The Pedowitz Group)

Session Type: Session

Audience Level: All

The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity

Speaker: Heidi Cohen (Actionable Marketing Guide)

Track: Content Distribution/Promotion

Session Type: Session

Audience Level: Intermediate

The Coup: Using Content to Help Topple the Establishment in Your Industry and in Your Organization

Speaker: Ron Tite (Church+State)

Track: Content Innovation

Session Type: Session

Audience Level: Intermediate

The Cure for TMSANEB: Too Many Stories and Not Enough Budget

Speaker: Mike Morrissey (Kellogg Company)

Track: Content Distribution/Promotion

Session Type: Session

Audience Level: All

The Demand Generation - Account Based Marketing Workshop

Speaker: Carlos Hidalgo (VisumCx)

Session Type: Workshop

Audience Level: Intermediate

The Five Blessings from Customer Privacy

Speaker: Tim Hayden (Brain+Trust Partners)

Track: Internal/Brand Communications

Session Type: Session

Audience Level: All

The Five Feet Of Fear: How to overcome your fear of presenting

Speaker: Michael Weiss (creative circle)

Track: Personal Skills

Session Type: Session

Audience Level: All

The Galvanizing Story

Speaker: Doug Kessler (Velocity Partners)

Track: Content Strategy

Session Type: Session

The Roadmap for Content Marketing Success

Speakers: Mark Kats (Manifest), Ricky Ribeiro (Manifest), Ryan Petersen (CDW)

Track: Lunch & Learn

Session Type: Session

Audience Level: All

The Science of Timing: Leveraging Trends For Marketing Ideation

Speaker: Allen Gannett (Skyword)

Track: Keynote: Big Ideas

Session Type: Session

Audience Level: All

The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time

Speakers: Andrew Pickering (Andrew and Pete), Peter Gartland (Andrew and Pete)

Track: Content Strategy

Session Type: Session

Audience Level: Advanced

Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers

Speaker: Katie Martell (Boston Content)

Track: Executive

Session Type: Session

Audience Level: All

Turning Conversations Into Customers

Speaker: Tom Martin (Converse Digital)

Track: Demand Generation

Session Type: Session

Audience Level: All

Unlock the Data: How to Create an Army of Data Powered Content Marketers

Speaker: Clare Carr (Parse.ly)

Session Type: Session

Audience Level: Intermediate

Utilizing Instagram to Not-So-Accidentally Grow your Brand

Speaker: Wally Koval (Accidentally Wes Anderson)

Track: Social Media

Session Type: Session

Audience Level: Beginner

Video Content Done Right: making sure your videos are seen and make an impact

Speaker: Tony Gnau (T60 Productions)

Track: Visual Storytelling

Session Type: Session

Audience Level: Intermediate

What the...Influencer Marketing!

Speakers: Tom Augenthaler (551 Media LLC), Amisha Gandhi (SAP Ariba)

Track: Lunch & Learn

Session Type: Session

Audience Level: Intermediate

When Everyone Is Telling Stories, Yours Better Really Rock: Dos, Don'ts, and Different Approaches

Speaker: Michelle Park Lazette (Federal Reserve Bank of Cleveland)

Track: Content Creation & Development

Session Type: Session

Audience Level: Intermediate

Who's afraid of Strategy? Stay in control with the Agile Content Marketing Roadmap!

Speaker: Bert van Loon (Independent Strategist)

Session Type: Workshop

Audience Level: Intermediate

Whose Lawsuit is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It.

Speaker: Sharon Toerek (Toerek Law)

Track: Agency Strategies

Session Type: Session

Audience Level: Intermediate

Why Your Brand Works In The “Real World” But Fails When Online

Speaker: Juntae DeLane (CEO, Digital DeLane)

Track: Lunch & Learn

Session Type: Session

Audience Level: All

Why you need content for effective sales enablement

Speakers: Seleste Lunsford (CSO Insights, Research Division of Miller Heiman Group), Bernie Borges (Vengreso)

Track: Sales Enablement

Session Type: Session

Audience Level: Intermediate

Write Like a Journalist

Speaker: Amanda Changuris (BNY Mellon)

Track: Writing Strategies

Session Type: Session

Audience Level: Intermediate

You will fail at voice search

Speaker: Courtney Cox (Children's Health)

Track: Future Trends

Session Type: Session

Audience Level: Advanced