Schedule Viewer 2023

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sep 26 Tuesday | 7:30 am

Registration Opens

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Registration

Sep 26 Tuesday | 9:00 am

Financial Services Masterclass: Positioning Your Financial Brand to Stand Out and Attract Customers

Speakers: Nicole Martin  (Pace), Matt Harrington  (Pace), Jamie Brooks  (Pace)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Government Masterclass: A Content Marketing Strategy to Build Public Trust

Speaker: Joanne Sweeney  (Public Sector Marketing Institute)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Manufacturing Masterclass: 5 Steps to Becoming a Leading Technical Brand

Speakers: Morgan Norris  (TREW Marketing), Wendy Covey  (TREW Marketing)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Small Business Masterclass: The Content Marketing Diamond Model for Small Business Entrepreneurs

Speakers: Bert van Loon  (Content Marketing Fast Forward), AJ Huisman  (Necron Group AG)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus

Session Type: Industry Masterclass

Track: Workshops

Technology Masterclass: Using the technology you have, great … but do you have the technology you need?

Speaker: Cathy McKnight  (The Content Advisory)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Session Type: Industry Masterclass

Track: Workshops

Sep 26 Tuesday | 10:45 am

Core Concept Workshop: 5-Steps to Creating a World-Class Brand Magazine (with a 25x ROI!)

Speakers: Susan Gates  (Redbird), Emily Reaman  (California Closets)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Content Conundrum: Writing For Google's Helpful Content System

Speaker: Sherry Bonelli  (early bird digital marketing)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Workshops

Core Concept Workshop: I'm online...Now what? Effective Content Creation And Improvement Tips From Analytics

Speaker: Pierre DeBois  (Zimana)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Beginner

Conference Theme: B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Tarantino Your Content: A Modern Take on the Inverted Pyramid

Speakers: Mariah Obiedzinski  (Stamats), Allison Kapson  (MedStar Health)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Turn Sh*t into Rainbows: The Art of Transforming Terrible Ideas into Terrific Content

Speakers: Amy Higgins  (Lyra Health), Monica Norton  (Yelp)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Sep 26 Tuesday | 1:15 pm

Deep Dive Workshop: 7 Steps To Document Your Content Marketing Strategy

Speaker: Michael Brenner  (Marketing Insider Group)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Advanced

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Advanced Marketing Writing

Speaker: Jonathan Kranz  (Kranz Communications)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Beyond SEO Best Practices

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Mapping content data to business metrics for more strategic insights

Speaker: Noz Urbina  (Urbina Consulting)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Winning Habits of Customer-Centric Marketers

Speakers: Sydni Craig-Hart  (Smart Simple Marketing), Wil Hart  (Smart Simple Marketing)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2C

Session Type: Workshop

Track: Workshops

Sep 26 Tuesday | 4:30 pm

First-Time Attendees: Welcome Session

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Session

Sep 27 Wednesday | 6:00 am

#CMWorld Running Club

Location: Meet at the entrance in front of Mt. Vernon Place

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Session

Yoga

Location: 3rd Floor Ballroom

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Session

Sep 27 Wednesday | 7:30 am

Continental Breakfast

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Session

Registration Opens

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Registration

Sep 27 Wednesday | 8:20 am

Welcome to Content Marketing World 2023

Speaker: Stephanie Stahl  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Keynote

Sep 27 Wednesday | 8:25 am

Marketing IS Content Marketing

Speaker: Robert Rose  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 27 Wednesday | 8:40 am

Don't Forget to Evolve: agility, learning, and capacity building to have impact in the new world

Speaker: Bennie Johnson  (American Marketing Association)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 27 Wednesday | 9:05 am

A Beloved Brand: Evolving Zillow's Creative Content Strategy

Speaker: Beverly Jackson  (Zillow)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 27 Wednesday | 9:30 am

Prompts Unplugged: A Live Town Hall Experience with AAI*

Speakers: Ann Handley  (MarketingProfs), Andrew Davis  (Author)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Keynote

Sep 27 Wednesday | 10:00 am

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

From Nascent to Cutting-edge: Assessing your Content Supply Chain Maturity

Speaker: Mike Monroe  (Deloitte Digital)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Sep 27 Wednesday | 10:15 am

Give Your Campaigns Content Love. Better Than Stock. 5X Performance.

Speaker: Analisa Goodin  (Catch and Release)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Sep 27 Wednesday | 10:30 am

At long last: the perfect client brief

Speaker: Koen Denolf  (The Fat Lady)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Planning & Operations

Data-Driven Personalization: How to Create More Relevant Content Through CX, AI, and Data

Speaker: Zontee Hou  (Convince & Convert)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Experiences

Evidence-based SEO Strategies: Busting "SEO Best Practices" And Other Marketing Myths

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: SEO/Search

How Content Marketers Can Deal With the Content Clueless in Positions of Authority or Leadership

Speakers: Divya Bisht  (Spinutech), Jeneanne Ballos  (Digital River Media), Annie Murmann  (Digital River Media)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Core Concepts

More Data, More Problems: Building Integrated Data Strategies for More Action, Less Noise

Speaker: Michael Mathias  (Whereoware)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

No AI Required: How to Win with Human-Focused Video Content

Speakers: Melissa Hodai  (Grainger), Bean Porter  (Grainger)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Palaces of Innovation: The Impact of Platforms and Process on Creativity

Speaker: Deane Barker  (Optimizely)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Shine Bright Like a Diamond: 7.5 Content Marketing Lessons from Rihanna

Speaker: Ahava Leibtag  (www.ahamediagroup.com)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Story Revolution: Data-Driven Personalization In Action

Speaker: Tiffany Grinstead  (Nationwide)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Sales Enablement

The 10 Best Customer Behavior Triggers You've Never Heard Of

Speaker: Nancy Harhut  (HBT Marketing)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Demand Generation

Using Data-Inspired Content Pillars to Elevate Your Content Marketing

Speaker: Brian Piper  (University of Rochester)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Analytics & Data

What’s the Big Idea? Creating Content That Makes an Impact

Speaker: Melanie Deziel  (StoryFuel)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Session

Track: Content Strategy - General

Where Science Meets Marketing: Experimentation and Risk Taking to Achieve Breakthrough Results

Speaker: Phyllis Davidson  (Forrester)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Sep 27 Wednesday | 11:20 am

2023 Revenue Growth Playbook: Content, Connection & Retention

Speaker: Deanna Ransom  (A.R.I.A. Partners)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

6 Steps To Future Proof Your B2B Content Marketing

Speaker: Michael Brenner  (Marketing Insider Group)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

Artificial Influence

Speaker: Andrew Davis  (Author)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Content Creator's Toolkit: Generative AI & ChatGPT Success in the Real World

Speaker: Nick Tomassetti  (Aprimo)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Everyone Thinks They Can Write: 5 steps for adding mystery and discipline to what you do so your stakeholders will leave you alone to be a content professional

Speakers: Emily Baker  (General Motors Financial), Brian Hale  (General Motors Financial)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Planning & Operations

Full-Funnel, Frictionless Customer Experience: UX Strategies and Full Funnel Measurement

Speakers: Hajar Mitchell  (Whereoware), Tim Frost  (Whereoware)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

Podcasting Potholes - Business Podcasting Is Different - Avoid These Mistakes

Speaker: A. Lee Judge  (Content Monsta)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

SEO Memorial Service: A Fond Farewell To Things That Don't Matter Anymore

Speaker: Ryan Brock  (DemandJump)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: SEO/Search

The Simple But Strategic Approach to SEO …and how to measure it in GA4

Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Conference Theme: B2B

Session Type: Session

Track: Analytics & Data

Using Personality Traits to Improve Targeting

Speaker: Andi Robinson  (Hijinx Marketing)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Core Concepts

We <3 Sales: How digital marketers can show ROI by supporting their sales teams

Speaker: Pam Didner  (Pam Didner)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Sales Enablement

What happens when a brand strategist and performance marketer look at the same audience?

Speakers: Geoffrey Director  (Manifest), Krysti Roush  (Manifest)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Experiences

You Can Do Both: Drive Thought Leadership... And Sell Products

Speaker: Christine Michel Carter  (Lexia Learning)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Content Creation & Development

Sep 27 Wednesday | 12:00 pm

Lunch

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 27 Wednesday | 12:45 pm

Dessert + Content Innovation Sessions

Location: Session Rooms

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 27 Wednesday | 1:05 pm

134 Years of Tastemaking: McCormick’s Recipe for Maintaining Relevance

Speakers: Jane Qin Medeiros  (studioID, Industry Dive), Tom Rowe  (McCormick & Company)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Sponsored Session

Track: Content Innovation

AI is here! How AI can accelerate your productivity and creativity!

Speaker: Ulrike Heidler  (CoreMedia)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Sponsored Session

Track: Content Innovation

B2B True (Content) Crime

Speakers: Rebecca Dolan  (SAP Concur), Katie Pocklington  (Opal)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Brand Story: The most overlooked and undervalued element of your CX strategy

Speaker: Kelsy Spaeth  (Studio Science)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Advanced

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Content Marketing: How to build trust with leaders and the C-suite

Speaker: Emma Moorman  (Informa Tech)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

From Likes to Loyalty: How a Social-First Video Strategy Creates the Brand Audience You Want

Speakers: Tania Rahman  (Fast Company), Tyler Lederer-Plaskett  (PlayPlay)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Generate Awareness, Trust, and Leads with Data Storytelling

Speaker: Jan Ahrens  (Statista GmbH)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

How Autodesk is building a world-class content engine to drive global content excellence at scale

Speakers: Dusty DiMercurio  (Autodesk), Erin Hanson  (Autodesk), Dustin Smith  (Airtable)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

How Cell Signaling Technology’s DAM drives inspiring customer experiences in a regulated industry

Speakers: Dennis Wright  (Bynder), Jonathan DeAngelis  (Cell Signaling Technology)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

How Uber for Business leverages content to accelerate pipeline

Speakers: Arianna Etemadieh  (Uber for Business), David Fortino  (NetLine)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Measure, Retarget, Convert: Drive top of Funnel with AI Personalized Content in 2023

Speaker: Randy Apuzzo  (Zesty.io)

Location: Room 150A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

No-BS AI: real-world lessons from teams on the front lines of the AI revolution

Speaker: Alaura Weaver  (Writer)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

The Intersection of AI and E-E-A-T: A Blueprint for Content Scaling

Speaker: Carlos Meza  (Crowd Content Media)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Your conversion strategy's secret weapon​

Speaker: Gladys Han  (Siteimprove)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Sep 27 Wednesday | 1:45 pm

7 Lessons from 7 Years (and Many Sleepless Nights) Building a Global Content Strategy

Speaker: Chloe Thompson  (Reward Gateway)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

AI + ROI: How a Strategic Data Engine Fuels AI Success

Speakers: Hajar Mitchell  (Whereoware), Uzair Hasan  (Whereoware)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

Blockbuster research: Mining for content beyond the data

Speaker: Craig Coffey  (Eaton)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Brand Clarity: The Critical Role of Narratives & Content

Speaker: Gordon Locke  (Pace)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

El Futuro lo Escribes Tú: Highlighting the Ever-growing Hispanic Opportunity for Brands during Hispanic Heritage Month

Speaker: Agnieszka Kwiecien-Janiec  (NBCUniversal Telemundo Enterprises)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

It's Not a Sales or Marketing Issue. It's a Brand Issue. No BS Brand Tactics for Revenue Leaders Who Want to Win

Speaker: Kate DiLeo  (The Brand Trifecta)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Sales Enablement

Making Work Flow: How to Build Critical Content Operations to Scale Your Strategy

Speaker: Ali Orlando Wert  (Appfire)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Planning & Operations

Mine Your In-House Data and Build Predictive Models to Find High-Conversion Audience Segments

Speakers: Walter Paliska  (dotData Inc.), Brandon Bednar  (dotData Inc.)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Session Type: Session

Track: Analytics & Data

Sasquatch, Closet Pants and Hot Mics: 5 Tips for Launching a Podcast About an Unsexy Topic

Speaker: Scooter Hendon  (GM Financial)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Story Mapping for the B2B Buyer Journey

Speaker: Carmen Hill  (Chill Content, LLC)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Core Concepts

The Next Frontier: The Future of Content Supply Chain

Speakers: Mike Monroe  (Deloitte Digital), Trinadha Kandi  (Deloitte Digital)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

The always-on world: Digital Marketing Transformation

Speaker: Colleen Smith  (Avid Technology)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Experiences

You're Doing SEO All Wrong: How to Optimize Content for Search Intent

Speaker: Lee Odden  (TopRank Marketing)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: SEO/Search

Sep 27 Wednesday | 2:35 pm

Advanced LinkedIn Ads: The Pitfalls to Avoid to Drive ROI

Speaker: AJ Wilcox  (B2Linked.com)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Content Focused SEO: Data Driven Strategies to Reduce Your Customer Acquisition Costs

Speakers: Prashant Puri  (AdLift, Inc), Lomit Patel  (Tynker)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: SEO/Search

How A Thought Leadership Research Content Program is Helping Autodesk Create a New Category

Speakers: Stephanie Losee  (Autodesk), Dusty DiMercurio  (Autodesk)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Experiences

How a B2B Manufacturer Uses a B2C Approach to Grow Audience and Increase Market Share

Speakers: Pete Grasso  (Heatcraft Refrigeration Products), Tim Fletcher  (Heatcraft Refrigeration Products)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

How to Build the Ideal Content Marketing Team

Speakers: Caila Ball-Dionne  (Masthead Media Company), Natalie Mendes  (Atlassian), Sharon Stenger  (Prudential), Hanorah Srihari  (Manifest), Pearl Chen  (Shutterstock)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

How to Create Your Next Big Idea: Understanding Analytics to Drive Your Social Strategy

Speaker: Brittani Sievers  (Southland Industries)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Analytics & Data

Killer Content in a Niche Industry

Speakers: Ellen Lichtenstein  (AgentSync), Regina Stephenson  (AgentSync)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Loyalty in a Cookie-less Future: the Privacy Landscape + Better Customer Experiences

Speaker: Uzair Hasan  (Whereoware)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

Podcast lessons from the Social Pros

Speakers: Daniel Lemin  (Convince & Convert), Leanna Pham  (Convince & Convert)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Core Concepts

Separating hype from reality: The real data behind marketing & GenAI

Speakers: Mike Brinker  (Deloitte Consulting LLP), Todd Brownrout  (Deloitte Digital)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

The unglamorous, completely essential guide to the most important element of long-term content marketing success: Operationalization.

Speaker: Courtney Fowler  (Revmade)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Planning & Operations

Video Strategy Session: an interactive plan for video marketing success

Speaker: Tony Gnau  (T60 Productions)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Sep 27 Wednesday | 3:15 pm

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 27 Wednesday | 3:20 pm

The Human-in-the-loop Approach to Generative AI

Speaker: Anirudh Singla  (Pepper Content)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Sep 27 Wednesday | 3:35 pm

Unlocking Marketing Success with Synthetic Controls: Revolutionizing A/B Testing

Speaker: Garth Viegas  (Analytic Edge)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Sep 27 Wednesday | 3:50 pm

Headless without Headaches: No-Code, Drag n Drop Page Designer - Introducing Zesty.io Freestyle

Speaker: Randy Apuzzo  (Zesty.io)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Sep 27 Wednesday | 4:00 pm

The Secrets of Hit Making

Speaker: Derek Thompson  (The Atlantic)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 27 Wednesday | 4:30 pm

Expo Hall Reception brought to you by Manifest

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 27 Wednesday | 7:00 pm

CMI Celebration brought to you by Wordpress VIP

Location: National Portrait Gallery

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 28 Thursday | 6:00 am

#CMWorld Running Club

Location: Meet at the entrance in front of Mt. Vernon Place

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Session

Yoga

Location: Third Floor Ballroom

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Session

Sep 28 Thursday | 7:30 am

Continental Breakfast

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Session

Registration Opens

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Registration

Sep 28 Thursday | 8:20 am

Welcome Back to Content Marketing World

Speaker: Robert Rose  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 28 Thursday | 8:25 am

Actionable AI: Solutions for Unknown Unknown Problems!

Speaker: Avinash Kaushik  (Croud)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 28 Thursday | 8:55 am

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Color Psychology in Marketing: Using the Power of AI to Translate Words into Meaningful Color Choices

Speaker: Mike Merchant  (Perception)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Sep 28 Thursday | 9:10 am

Deloitte Digital Gen AI Discussion

Speaker: Rachel Whitt  (Deloitte Digital)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Session Type: Tech Talk

Track: Tech Talks

Sep 28 Thursday | 9:25 am

5 Ways Marketers Sabotage Their Success

Speaker: Jenny Magic  (Better Way to Say It)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

BUI Buying Under the Influence: How to Tap the (Powder) Keg of Creator Marketing

Speaker: Jennifer Harmon  (Convince & Convert)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Behind the Scenes of a Wistia Product Launch

Speaker: Taylor Corrado  (Wistia)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Case Study: Wells Fargo Diverse Business Solutions (CMA winner: Best New Program Launch)

Speakers: Duncan Milne  (IMPRINT), Robert Schapira  (Wells Fargo | Consumer, Small & Business Banking (CSBB))

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Brand Strategies

Forget the Red Pen: How Human Editors (With or Without an AI Assist) Can Keep Audiences Reading

Speaker: Ann Gynn  (G Force Communication)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Development/Writing

How to use AI to optimize, personalize and scale your webinars and events

Speaker: Mark Bornstein  (ON24)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content ROI

Marketing's role in creating an inclusive future: Workforce + supplier diversity

Speaker: Karen McFarlane  (LetterShop x Kaye Media Collective)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Purposeful Marketing

Navigating the Marketing Singularity : How to Survive and Thrive in the Age of Marketing AI

Speaker: Christopher Penn  (Trust Insights)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Return on Intelligence: Content optimization lessons for the AI era

Speaker: Richard Murphy  (ServiceNow)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Simplify the complicated: Build meaningful connections in complex industries

Speaker: Hayden Goethe  (WEX)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

The Lighthouse Principle: Navigating the Sea of AI Content

Speaker: Kerushan Govender  (Blacfox)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

The Trust Gap: How to Overcome Buyer Hesitation, Build Advocacy, and Cultivate Trust in a Skeptical World

Speaker: Marcus Sheridan  (IMPACT)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - Intermediate

Sep 28 Thursday | 10:15 am

3 Things I Learned From Repositioning a Tech Unicorn

Speaker: Inbar Yagur  (Radical B2B)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Brand Strategies

497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO

Speaker: Ryan Brock  (DemandJump)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Behind-the-Scenes with The Well: How Content Marketing World's 3x Best Strategy winner is using content to drive engagement and trust

Speaker: Andrew Hanelly  (Revmade)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - Intermediate

Beyond ChatGPT: How to Master AI for Content Design

Speaker: Amy Balliett  (Material)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: AI in Marketing

Congrats, You’re A Marketing Leader! Now What?

Speaker: Michael Barber  (Charter School Capital)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Content Marketing Department Structure: How to Build an Organization for Success & Scalability

Speaker: Amanda Todorovich  (Cleveland Clinic)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Teams & Culture

Creative Pushups: Unleashing Your Inner Child

Speakers: Sacha Reeb  (Manifest), Ricky Ribeiro  (Manifest), Mark Kats  (Manifest), Letese' Clark  (Manifest), Kristen Youngman  (Manifest)

Location: Room 145A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Session

Track: Creative Pushups by Manifest

Everything I needed to know about social media I learned in the sewer.

Speaker: John Gonzalez  (Northeast Ohio Regional Sewer District | NEORSD)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Social Media/Influencer Marketing

From marketing expense to profit center: How we monetized our community of 160,000 B2B travel leaders

Speaker: Sarah Kneisler  (Hyatt)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Content ROI

How to Become an Idea Factory

Speaker: Tim Washer  (Ridiculous Media)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Development/Writing

Sustainability: The New Storytelling Frontier for Content Marketers

Speakers: Angela Bandlow  (Bridge Partners), Matt Hansink  (Bridge Partners)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Purposeful Marketing

The AI Content Storm – Will you sink or swim?

Speaker: Andrew Hall  (Canto)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - General

The Big Opportunity in Email Marketing: Augmenting and Optimizing Your Welcome Series

Speakers: Dennis Shiao  (Attention Retention), Ashley Guttuso  (Ashley Guttuso Consulting)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

The New AR That Every Business Needs: Authentic Reality

Speaker: Jenn Vande Zande  (SAP CX)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Session

Track: Storytelling Techniques

Sep 28 Thursday | 11:05 am

9 Free Actions to Improve Content Marketing in an Unpredictable Economy

Speaker: Penny Gralewski  (STORIES of Space)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

9 Surprising Ways to Use AI (and 2 Ways You Shouldn't)

Speakers: Alli Berry  (The Arena Group/TheStreet), Connie Smart  (Canadian Western Bank)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: AI in Marketing

Approaching 212*F - The Content Marketing Boiling Point

Speakers: Sharon Stenger  (Prudential), Tammy Pienknagura  (Adobe)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Brand Strategies

Boost your B2B Content with Original Research

Speakers: Stu Richards  (Bredin), Sharifah Niles-Lane  (Citizens)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Development/Writing

Content That Converts. Discoverable and Engaging Content (And Yes You Can Have Both!)

Speaker: Jacqueline Loch  (SJC Communications)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - Intermediate

Creative Pushups: Unleashing Your Inner Child

Speakers: Sacha Reeb  (Manifest), Ricky Ribeiro  (Manifest), Mark Kats  (Manifest), Letese' Clark  (Manifest), Kristen Youngman  (Manifest)

Location: Room 145A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Session

Track: Creative Pushups by Manifest

Playing Favorites: How to Ensure Your Audience Picks You and Sticks With You (Against the Odds)

Speaker: Jay Acunzo  (Creator Kitchen)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Putting minorities in the lead rather than an after-thought

Speakers: Sally Bock  (Fred Hutchinson Cancer Center), Norberto Zylberberg  (Socialisssima)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

Smash Your Content Silos

Speaker: Patty Radford Henderson  (Annum)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Travel Tips and Dad jokes Hits! How to maximize your team to produce results while staying punny.

Speaker: Emily Bonilla-Pieton  (Transportation Security Administration, Department of Homeland Security)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

Using ChatGPT to Fast-Track Transcripts Into Publishing Gold

Speaker: Kayla Mehojah  (WordPress VIP)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Why Digital Experience is Critical for Go-To-Market Excellence, No Matter the Economy

Speaker: Randy Frisch  (Uberflip)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content ROI

Sep 28 Thursday | 11:45 am

Lunch

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 28 Thursday | 12:45 pm

Headliner

Speaker: Elizabeth Banks  (Director)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 28 Thursday | 1:55 pm

7 Benefits of Podcasting for B2B Brands: From Brand Differentiation to Lead Generation

Speaker: Bernie Borges  (iQor)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Brand Strategies

A Blueprint for B2B influencer marketing

Speaker: Justin Levy  (Demandbase)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

A “How to Quit Your Job” Blueprint: Strategies for Achieving Massive Success on Your Own Terms

Speaker: Joe Pulizzi  (The Tilt & Creator Economy Expo)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Benchmark Your Brand: Research on the Biggest Challenges and Success Factors in Content Marketing

Speaker: Jan Ahrens  (Statista GmbH)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content

Speaker: Regina Lynn Preciado  (Content Rules, Inc.)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Creating Profitable Content at Scale: How One E-Commerce Company Turned Its Blog Into a Performance Asset—and Made Millions in the Process

Speaker: Laura Goldstein  (Saatva)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content ROI

Creative Pushups: Unleashing Your Inner Child

Speakers: Sacha Reeb  (Manifest), Ricky Ribeiro  (Manifest), Mark Kats  (Manifest), Letese' Clark  (Manifest), Kristen Youngman  (Manifest)

Location: Room 145A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Session

Track: Creative Pushups by Manifest

From Manipulation to Connection: Using Joy-Based Marketing to Convert

Speakers: Maureen Jann  (NeoLuxe Marketing), Dayana Cadet  (Dayana Cadet Consulting)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Hook Your Audience: How to Grab Attention in a Crowd of Content

Speaker: Liz Willits  (Content Phenom)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Development/Writing

How to Humanize AI-Generated Content: Best and Worst Practices

Speaker: Jeff Coyle  (MarketMuse)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - Intermediate

Keeping Your Voice: The Little Mermaid as a Cautionary Tale for AI Content Marketing

Speakers: Jill Grozalsky Roberson  (Velir), Jennifer Griffin-Smith  (Acquia)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Speakers: Jane Qin Medeiros  (studioID, Industry Dive), Will Walker  (Roadie, A UPS Company)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Sponsored Session

Track: Content Innovation

Selective Outrage - How to Prepare Your Content for the World We Live In

Speaker: Ruth Carter  (Geek Law Firm)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

So … what's your impact story? Telling human-centric brand stories that move the needle

Speakers: Megan Gilbert  (Fortune Media), Lauren Chomiuk  (Fortune Media)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Storytelling Techniques

Sep 28 Thursday | 2:45 pm

7 Key Metrics in Measuring Content Effectiveness

Speaker: Wayne Cichanski  (iQuanti)

Location: Room 147A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Sponsored Session

Track: Content Innovation

All You Can EEAT: Navigating Search in a Generative AI World

Speaker: Mike King  (iPullRank)

Location: Room 144

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - Intermediate

Captivate and Convert: How Interactive Audio Dramas Can Revolutionize Product Placement

Speaker: Paul McNeil, Ph.D.  (MB Usable Security, LLC)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Storytelling Techniques

Connecting Content for ROI--Across Sites and Teams

Speaker: Laura Barnes  (Red Hat)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content ROI

Creative Pushups: Unleashing Your Inner Child

Speakers: Sacha Reeb  (Manifest), Ricky Ribeiro  (Manifest), Letese' Clark  (Manifest), Kristen Youngman  (Manifest), Mark Kats  (Manifest)

Location: Room 145A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Session

Track: Creative Pushups by Manifest

Cut the BS: B2B Influencer Marketing Strategies That Actually Work

Speaker: Ashley Zeckman  (Onalytica)

Location: Room 143

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

From Social Insights to Marketing Strategy to Brand Relevance

Speakers: Erick Brownstein  (Shareability), Michael Italia  (Mars Wrigley)

Location: Room 151B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Social Media/Influencer Marketing

How AI has Impacted My Content Marketing Experience

Speaker: Cathy McPhillips  (Marketing Artificial Intelligence Institute)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

How to Use Testing to Create a Constant Competitive Advantage

Speaker: Karen Hopper  (Bully Pulpit Interactive)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Management & Optimization

How to motivate your creative teams without the usual incentives

Speaker: Kathryn Schmieding  (NYS Digital & Media Services Center)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Teams & Culture

Know and Be Known: Truly Understand Your B2B Customers to Earn their Trust

Speaker: Morgan Norris  (TREW Marketing)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Brand Strategies

Make Inclusion The Default: Discover actionable tips and strategies to make your content more inclusive while avoiding FOMU (yes, FOMU).

Speaker: Purna Virji  (LinkedIn)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Purposeful Marketing

The Missing Piece of Your Content Strategy (Spoiler: It's Empathy)

Speaker: Carmen Collins  (Intuit QuickBooks)

Location: Room 146B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Development/Writing

The Path to Personalization Ain’t Pretty: The Life and Times of a Marketing Executive on a Mission

Speaker: Ron Zwerin  (National Multiple Sclerosis Society)

Location: Room 147B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Big Ideas

Sep 28 Thursday | 3:35 pm

Artificial Intelligence: A Turning Point for Marketing Team Structure and Strategy

Speakers: Meghan Keaney Anderson  (Jasper), Jessica Hreha  (VMware)

Location: Expo Hall Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Bridging the Brand Gap Between Engagement and Experience

Speaker: Adam Pierno  (Arizona State University)

Location: Room 146A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Brand Strategies

Content repurposing through PR – How to use an earned media approach to get more from your owned media

Speaker: Michelle Garrett  (Garrett Public Relations)

Location: Room 151A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Ending Fraternity Hazing Through Earned Media

Speaker: Kristyn Wilson  (Adept)

Location: Room 146C

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

Finding Science Stories that Audiences Can't Resist

Speakers: Melissae Stuart  (American Chemical Society), Jesse Harris  (ACD/Labs)

Location: Room 152B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Storytelling Techniques

How to take the next step in content marketing and turn your strategy into a subscription based streaming service model

Speakers: Carlijn Postma  (NewDegree), Michiel Schoonhoven  (NXTLI)

Location: Room 152A

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content ROI

Nurture Your Network: How Content Marketers Market Themselves

Speaker: Amy Fair  (Consultant)

Location: Room 145B

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Sep 28 Thursday | 4:15 pm

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 28 Thursday | 4:25 pm

Content Marketing Awards

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Keynote

Sep 28 Thursday | 4:45 pm

Whose Job Does AI Automate?

Speaker: Cassie Kozyrkov  (Google)

Location: CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass

Session Type: Keynote

Sep 28 Thursday | 6:00 pm

#CMWORLD Community Meetup

Location: TallBoy, 1239 9th St NW

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking

Sep 28 Thursday | 9:00 pm

Late Night Drink & Draw

Location: The Delegate in the lobby of Courtyard by Marriott

Pass Type: All Access Pass, Main Conference Plus, Main Conference

Session Type: Networking