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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Tuesday | 1:00 pm

AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns

Speaker: Chris Penn (Trust Insights)

Session Type: Workshop

Audience Level: Intermediate

Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

Speaker: Michael Brenner (Marketing Insider Group)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Beginner

Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Speaker: Robert Rose (Content Marketing Institute)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Content Optimization & Distribution Strategies

Speaker: Ian Cleary (RazorSocial)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Email Marketing Workshop: The Best and Worst of Email Marketing

Speaker: Jessica Best (Barkley)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

How to Achieve a 70% Conversion Rate Using Interactive Content

Speaker: Amy Balliett (Killer Visual Strategies)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

How to Develop a B2B Influencer Marketing Program That Actually Works

Speaker: Lee Odden (TopRank Marketing)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team

Speaker: Pam Didner (Effective Sales Enablement)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Marketing Writing Masterclass

Speaker: Jonathan Kranz (Kranz Communications)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Maximize the Value of Your Google Analytics

Speaker: Andy Crestodina (Orbit Media)

Session Type: Workshop

Audience Level: Beginner

SEO Essentials: Tips, Tools, and Tactics to Crush the Competition

Speaker: Mike Murray (Online Marketing Coach)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Structured Content: Your On-Ramp to AI

Speaker: Laura Creekmore (Syndigo)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Beginner

The Demand Generation - Account Based Marketing Workshop

Speaker: Carlos Hidalgo (VisumCx)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Those Who Tell The Stories Rule The World - Filmmaking Techniques to Surface and Map Your Brand Stories

Speaker: Denise Roberts McKee (Electric Campfire StorySessions)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action

Speaker: Andrew Davis (Brandscaping & Town INC)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Who's Afraid of Strategy? Stay in Control With the Agile Content Marketing Road Map!

Speaker: Bert van Loon (.)

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Tuesday | 4:30 pm

Getting the Most From CMWorld 2019

Speakers: Sydni Craig-Hart (Smart Simple Marketing), Joe Pulizzi (Content Marketing Institute), Cathy McPhillips (Content Marketing Institute), Anne Lewis (Red Letter Hospitality)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: All

Wednesday | 8:15 am

Preparing for Marketing 2030

Speaker: Joe Pulizzi (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Wednesday | 8:45 am

Getting the Green Light: How to Build Content People Say YES To

Speaker: Tamsen Webster (Find the Red Thread)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Wednesday | 10:15 am

3 Cs to drive your B(rand): Putting the Focus on Content, Customer, and Culture

Speaker: Maliha Aqeel (Ernst & Young)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

Creating Emails and Landing Pages That Convert

Speaker: Chris Dayley (Disruptive Advertising)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations

Speaker: Jay Acunzo (Marketing Showrunners)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Find Your Brand Voice and Connect With Your Customers

Speaker: Dipanjan Chatterjee (Forrester)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

How To Create Unique, Meaningful Videos That Reach Millions

Speaker: Nicole Jolly (True Food TV)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

How to Analyze Content Performance Using Google Analytics: From Basics to Advanced

Speaker: Andy Crestodina (Orbit Media)

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Advanced

Overcoming Content Marketing's Data Dilemma

Speakers: Zontee Hou (Convince & Convert), Anna Hrach (Convince & Convert)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: All

Should You Fire Your Chief Marketing Officer?

Speaker: Arnie Kuenn (Vertical Measures)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: All

The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity

Speaker: Heidi Cohen (Actionable Marketing Guide)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: Intermediate

The Galvanizing Story

Speaker: Doug Kessler (Velocity Partners)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Turning Conversations Into Customers

Speaker: Tom Martin (Converse Digital)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

You Don't Need More Content Marketing to Grow Your Agency

Speaker: Gini Dietrich (Arment Dietrich)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

You Will Fail at Voice Search

Speaker: Courtney Cox (Children's Health)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: Advanced

Wednesday | 11:20 am

A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content

Speaker: Ian Cleary (RazorSocial)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Buyer Personas 2.0 - How Sales and Marketing Can Generate Demand That Converts

Speaker: Adele Revella (Buyer Persona Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Defining the Relationship: How ERM is Changing the Brand-Customer LTR

Speaker: Jonathan Yaffe (AnyRoad)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

From Nontent to Content: Why Social Innovation Is the Future of Winning at Relevance

Speaker: Carlos Abler (3M)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: Intermediate

If You Are Not Podcasting Yet - Let Me Help You Learn How

Speaker: Rob Walch (Libsyn)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: Beginner

Privacy: Sh*t Just Got Real

Speaker: Ruth Carter, Esq. (Carter Law Firm)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

Speaking Their Language: How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful

Speaker: Annie Granatstein (Washington Post)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

Strategies, Tools and Techniques to Level Up Your Impact and Authority Through Confident Live Video

Speaker: Ian Anderson Gray (Seriously Social)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution

Speaker: Joe Lazauskas (Contently)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: All

The Science of Timing: Leveraging Trends For Marketing Ideation

Speaker: Allen Gannett (Skyword)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: All

The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time

Speakers: Andrew Pickering (Andrew and Pete), Peter Gartland (Andrew and Pete)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Welcome to the Dance of Client-Agency Communications

Speaker: Melissa Harrison (Allee Creative, LLC)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Advanced

Wednesday | 12:25 pm

Creating a Long-Term Road Map for Content Marketing Success

Speakers: Mark Kats (Manifest), Ricky Ribeiro (Manifest), Ryan Petersen (CDW)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Wednesday | 2:00 pm

"Not Understood Here" Syndrome on the Digital World Stage: Localizing Content Marketing with Global Consistency

Speaker: Annalisa Nash Fernandez (Because Culture)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

42 Content Marketing Risks — And How to Attack Them

Speaker: Bethany Chambers (North Coast Media)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Advanced Content Marketing With the Google Marketing Platform

Speaker: Charles Farina (Analytics Pros)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies

Speakers: Drew McLellan (Agency Management Institute), Susan Baier (Audience Audit, Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body

Speaker: Lee Odden (TopRank Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Five Very Different Examples of Stellar Visual Storytelling and Why They Are a Step Above the Marketplace

Speakers: Eric Goodstadt (Manifest), Sacha Reeb (Manifest)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Getting to Marketing and Sales Alignment: Using Content to Drive Demand

Speaker: Peg Miller (Agility Recovery)

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Advanced

How to Craft Addictive Email Content

Speaker: Liz Willits (AWeber)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Beginner

Keeping Up With the Goop: Why Celebrity Lifestyle Brands Kill It and How You Can Too

Speaker: Ahava Leibtag (Aha Media Group)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

The Art of Elevating Corporate Brand Content Marketing

Speaker: Michelle Skupin (RetailMeNot)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

The Cure for TMSANEB: Too Many Stories and Not Enough Budget

Speaker: Mike Morrissey (Kellogg Company)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

The Power of Trust: How to Build Credibility with Customers — and Convince Them to Buy

Speaker: Margaret Magnarelli (Morgan Stanley)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: Intermediate

Wednesday | 3:05 pm

Brands As Content Commissioners

Speaker: Kaaren Whitney-Vernon (President of BCMA Canada)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

Curate Your Way to More Subscribers

Speaker: Scott Monty (Brain + Trust Partner)

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

HUMANIZING TRAFFIC: The One and Only Content Distribution and Promotion Channel You'll Ever Have to Master

Speaker: Caroline Nuttall

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)

Speakers: Aaron Orendorff (iconiContent), Griffin Thall (Pura Vida Bracelets)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

How to Transform Your Corporate Blog into an Owned MEDIA Platform

Speaker: Amanda Todorovich (Cleveland Clinic)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

No More Best Practices: How Unsiloed Big Data Can Help You Better Predict the Value of Content

Speaker: Wil Reynolds (Seer Interactive)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Personalization that Drives Profitable Engagement: Activate, Don’t Alienate

Speaker: Ardath Albee (Marketing Interactions Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

The Five Blessings From Customer Privacy

Speaker: Tim Hayden (Brain+Trust Partners)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: All

Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers

Speaker: Katie Martell (Boston Content)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: All

Video Content Done Right: Making Sure Your Videos Are Seen and Make An Impact

Speaker: Tony Gnau (T60 Productions)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Whose Lawsuit Is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It.

Speaker: Sharon Toerek (Toerek Law)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Wednesday | 4:45 pm

Keynote Session

Speaker: Scott Stratten (UnMarketing)

Session Type: Keynote

Audience Level: All

Wednesday | 5:15 pm

Keynote Session

Speaker: Henry Rollins

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Thursday | 8:30 am

The Art of Storytelling: Stories Have the Ability to Empower Real Change

Speaker: Kathy Button Bell (Emerson)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Thursday | 9:00 am

Customer Acquisition Through Authentic Storytelling: Transforming Content Into Commerce

Speaker: Nilla Ali (BuzzFeed)

Session Type: Keynote

Audience Level: All

Thursday | 10:15 am

5 Creative Ways Content Marketers Can Better Support Their Sales Team

Speaker: Pam Didner (Effective Sales Enablement)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

7 Content Habits to Build Customer Loyalty

Speaker: Jacquie Chakirelis (Great Lakes Science Center)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

Audience Level: Intermediate

7 Mistakes Everyone Makes When Hiring (and Growing) a Content Team

Speaker: Jennifer Jordan (Babbel)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Building a Business Case for Marketing Technology

Speaker: Zari Venhaus (Eaton)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: All

Content Marketing for the Robots (Search Engine Marketing)

Speaker: A. Lee Judge (Content Monsta)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

How to Be the Best Guest Blogger So You Get Invited Again

Speaker: Ann Gynn (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: All

How to Integrate Content Marketing With TV Commercials, PR, and Sponsorships

Speaker: Jesper Laursen (Native Advertising Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

In Other Words: What Children's Books Can Teach us About Simplifying the Complex

Speaker: Venetta Linas Paris (Aon)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

The Five Feet of Fear: How to Overcome Your Fear of Presenting

Speaker: Michael Weiss (creative circle)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: All

Treat Your Audience Like You're Dating Them

Speaker: Christopher White (CapitalOne)

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Thursday | 11:20 am

Creating A Sales Strategy for YouTube That Doesn't Kill your Channel

Speaker: Tim Schmoyer (Video Creators)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty

Speaker: Matt Heinz (Heinz Marketing Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

How AI Will Change Content Marketing Forever

Speaker: Chris Penn (Trust Insights)

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: Intermediate

How to Build a Mega Personal Brand on LinkedIn on a Mini Budget

Speaker: Michaela Alexis (and Trainer)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: All

How to Evolve with the Evolving Search Landscape

Speaker: Katie Pennell (Nina Hale)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Is Your Content Any Good? Ask Google.

Speaker: Scott Spjut (Fifth Third Bank)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

Scalable Content Marketing Solutions for Solo and Small Marketing Teams

Speaker: Vishal Khanna (HealthPrize Technologies)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

The Perfect Content Marketing Organization: 7 Essential Qualities of the World's Most Successful Content Marketing Companies

Speaker: Marcus Sheridan (IMPACT)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Walking the Tightrope: Architecting Teams to Deliver Consistently Innovative Content Marketing Results

Speaker: Carla Johnson

Track: Content Innovation

Session Type: Breakout Session

Audience Level: Advanced

When Everyone Is Telling Stories, Yours Better Really Rock: Do's, Don'ts, and Different Approaches

Speaker: Michelle Park Lazette (Federal Reserve Bank of Cleveland)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Why You Need Content for Effective Sales Enablement

Speakers: Seleste Lunsford (CSO Insights, Research Division of Miller Heiman Group), Bernie Borges (Vengreso)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Write Like a Journalist

Speaker: Amanda Changuris (AAA - The Auto Club Group)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Thursday | 12:20 pm

A Masterclass on Creating & Publishing Authority-Building SEO Blogs

Speakers: Julia McCoy (Express Writers), Jason Schemmel (GSDChat)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Build Your Audience: Connecting With Millennial Moms

Speakers: Kiley Peters (Brainchild Studios), Cobbie Behrend (Adaptive Patterns)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Content Marketing in an Era of Saturation

Speaker: Lauren Quaintance (Storyation)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Don't Let Them Scare You, A Machine Can't Do Marketing

Speaker: Tameka Vasquez (Eigen Technologies / St. John's University)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things

Speaker: Andrea Fryrear (AgileSherpas)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Have You Heard of Ownership Marketing? Well It's Here, and It's Been a Long Time Coming

Speaker: Jillian Hillard (Electrolux Major Appliances)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Headroom Without Head Count: The Best Way to Add Freelancers to Your Content Team

Speaker: Carmen Hill (CHILL Content)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How Pop-Marketing Saved The World

Speakers: Joe Cox (The Pop-Marketer), Adam Forstadt (Truffle Pig)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

How to Publish Credible & Compelling Data: 10 Mistakes to Avoid (and 5 Must-Have Tactics)

Speakers: Michele Linn (Mantis Research), Clare McDermott (Mantis Research)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Podcasts Are Content Machines: How to Start a Podcast from Scratch and Never Run Out of Content Ideas Again

Speaker: Ryan Estes (Frontline Education)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

The Case for Cause: How Even B2Bs Can Do Well By Doing Good

Speaker: Craig Coffey (Lincoln Electric)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

What the ... Influencer Marketing!

Speakers: Tom Augenthaler (551 Media LLC), Amisha Gandhi (SAP Ariba)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Why Your Brand Works In The “Real World” But Fails When Online

Speaker: Juntae DeLane (CEO, Digital DeLane)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Thursday | 1:45 pm

185 Comics Walk into a Storytelling Bar…

Speaker: Kathy Klotz-Guest (Keeping it Human)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Advanced

A Whole New World - Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages.

Speaker: Viveka von Rosen (Vengreso)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: Intermediate

Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works

Speaker: Amber Naslund (LinkedIn)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: Intermediate

Engaging Storytelling at Speed

Speaker: Amanda Lordy (NASCAR)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

How to Conquer Content Chaos

Speaker: Kristina Halvorson (Brain Traffic)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

How to Use AI to Unlock Secrets Inside Questions

Speaker: George Stenitzer (Crystal Clear Communications)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: All

Maximize Your Time To Focus On What's Most Important For Your Company's ROI

Speaker: John Hall (Calendar.com)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: Intermediate

Supercharge Your SEO Efforts With a Growth Mindset

Speaker: Eli Schwartz (SurveyMonkey)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

The Art of Turning Dry Content Into Must-Read Content

Speaker: Kevin Lund (T3 Custom)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: Intermediate

The Coup: Using Content to Help Topple the Establishment in Your Industry and in Your Organization

Speaker: Ron Tite (Church+State)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Innovation

Session Type: Breakout Session

Audience Level: Intermediate

Thursday | 2:50 pm

B2B: From Earning Attention to Enabling Sales

Speakers: Andrew Hanelly (Revmade), Stephanie Holland (American Chemical Society)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Advanced

Charting the Course to a Career in Content Marketing

Speaker: Amy Higgins (.)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: Beginner

Content Marketing: Where Branded Storytelling and Music Collide

Speaker: Raymond Roker (AEG)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

Audience Level: All

Creating a Voice Search Program Through Quick Answer Boxes

Speakers: Mark Zimmerman (PublicisSapient), Susan Fish (H&R Block)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

Heavenly Creation: Content Creation Secrets of the Angels

Speaker: Jonathan Kranz (Kranz Communications)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

How AI Automates Time-Consuming Research for Your Content Strategy

Speaker: Jeff Coyle (MarketMuse)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: All

How to Transform Your Tired Blog Into a Powerhouse Brand Newsroom

Speakers: Dan Hatch (Typeset), Sarah Mitchell (Typeset)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: All

Keyword Research: A Proven Process To Plan Content & Grow Traffic

Speaker: Dan Shure (Evolving SEO)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Profitable Multicultural Marketing: How to Increase Sales Using Diversified Resources to Infuse Authenticity Into Your Campaigns

Speakers: Wil Hart (Smart Simple Marketing), Sydni Craig-Hart (Smart Simple Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Technology, Your Company, and the Future of Meaningful Human Experiences

Speaker: Kate O'Neill (KO Insights)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: All

Utilizing Instagram to Not-So-Accidentally Grow your Brand

Speaker: Wally Koval (Accidentally Wes Anderson)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: Beginner

Thursday | 4:30 pm

Closing Keynote with Mindy Kaling

Speaker: Mindy Kaling (Author and Director)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Friday | 8:00 am

Aligning a Fortune 5 Enterprise with a Few Hundred Webpages: A Case Study

Speakers: Deborah Carver (MSP-C, a division of MSP Communications), Drew Johnson (McKesson Corporate Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Strategic Content

Session Type: Breakout Session

Audience Level: Intermediate

Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

Speaker: Ashley Zeckman (TopRank Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Storytelling Strategies

Session Type: Breakout Session

Audience Level: All

How Employees Can Create Content that Engages and Builds a Dedicated User Community

Speaker: Chris Luecke (Rockwell Automation)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Audience Building

Session Type: Breakout Session

Audience Level: All

Invention in Content Marketing: When Content Takes the Wheel and Drives Product Development

Speakers: Adam Ritchie (Adam Ritchie Brand Direction), Ben Holmes (Aeronaut Brewing Company)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Business Outcomes

Session Type: Breakout Session

Audience Level: All

Marketing to Millennials: It's Not What You Might Think

Speakers: Mariah Obiedzinski (Stamats), Marcia Francis (The University of Kansas Health System)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Millennial Marketing

Session Type: Breakout Session

Audience Level: Intermediate

So You Think You Want to Start an Online Community? What to Know Before You Open the Doors

Speakers: Berrak Sarikaya (Yesler), Ben Rome (AIHA), Jason Schemmel (GSDChat)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Community

Session Type: Breakout Session

Audience Level: All

Unlock the Data: How to Create an Army of Data-Powered Content Marketers

Speaker: Clare Carr (Parse.ly)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Strategic Content

Session Type: Breakout Session

Audience Level: Intermediate

Friday | 8:30 am

#CMWorld Cleveland Clinic Health Summit

Speaker: Amanda Todorovich (Cleveland Clinic)

Pass Type: All Access, Industry Lab/Summit

Session Type: Industry Forum

Friday | 9:00 am

Community Rx: The Proper Care and Feeding for a Highly Successful Online Community

Speakers: Erika Heald (Erika Heald Consulting), Dennis Shiao (Dennis Shiao Consulting)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Community

Session Type: Breakout Session

Audience Level: All

How Can The Black Millennial Save Your Brand

Speaker: Christine Carter (Global Marketing Strategist)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Millennial Marketing

Session Type: Breakout Session

Audience Level: All

Marketing According to the Principles of Hollywood: The Best Scenario for Building Your Brand

Speaker: Carlijn Postma (Owner, The Post)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Storytelling Strategies

Session Type: Breakout Session

Audience Level: All

Slack & Facebook Groups: The Power of the Micro Community

Speaker: Alaina Shearer (TogetherDigital)

Track: Audience Building

Session Type: Breakout Session

Audience Level: All

The Content Strategy Method You Wish You Had Last Year

Speaker: Pamela Muldoon (The Pedowitz Group)

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Business Outcomes

Session Type: Breakout Session

Audience Level: All

Friday | 10:00 am

Industrial Marketing Summit

Speakers: Achinta Mitra (Tiecas, Inc.), Todd Henry (The Accidental Creative)

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Forum

Legal Services Forum

Moderator: Michael Winkleman (Leverage Media LLC)

Speakers: Robert Algeri (Great Jakes), Ezra Crawford (Crowell & Moring), Julie Gurney (Benesch Law), Dave Harvey (LawVision), Jim Jarrell (Jaffe), Nathan Jenks (Zweck Strategies), Mary Kimber (Fort Kimber Partners), Amy Knapp (Knapp Marketing), Jay Plum (Bracewell), Kon Shishkin (Goodwin)

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Forum

Professional Services Forum

Speaker: Jonathan Kranz (Kranz Communications)

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Forum

Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Speakers: Christoph Trappe (Stamats Business Media), Gerrit Klein (Ebner Publishing International, Inc., New York), Jeff Herrmann (Madison, Michigan & Market)

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

Retail & eCommerce Forum

Speaker: Leslie Carruthers (The Search Guru)

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Speakers: Bert van Loon (.), AJ Huisman (Content Marketing Fast Forward), Maureen Jann (SuperDeluxe Marketing), Jonathan Crossfield (Chief Content Officer Magazine)

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Forum

Travel/Tourism/Hospitality Forum - The World's Biggest Visual Content Team: How to Leverage Key Visual Storytellers, Strategies and Tools to Better Manage and Share Your Destination Experiences

Speaker: Donna Moritz (Socially Sorted)

Pass Type: Industry Lab/Summit, Main Conference Plus

Session Type: Industry Forum

Unscheduled

Keynote Session

Speaker: Robert Rose (Content Marketing Institute)

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote