Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Tuesday | 1:00 pm

Agency Workshop: A New Approach to New Business

Speaker: Michael Gass (Fuel Lines Business Development)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Aligning Around an Account-Based Content Experience

Speakers: Carmen Hill (CHILL Content), Julie Wisdom (Alias Partners)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Better Than Hacks and Schemes: A Proven Approach to Building Your Audience

Speaker: J.P. Medved (Capterra, a Gartner company)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Complete Search Optimization: SEO Master Class

Speaker: Andy Crestodina (Orbit Media)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Content OPTIMIZATION and DISTRIBUTION Strategies: Building your Content Marketing Funnels

Speaker: Ian Cleary (RazorSocial)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Create A Scalable Global Content Marketing Strategy in 7 Steps

Speaker: Pam Didner (Global Content Marketing)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Email Marketing: What Works and What Doesn't Work

Speaker: Jessica Best (Barkley)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

From 0 to 60: Building a Mature B2B Content Marketing Organization

Speaker: Heather Pemberton Levy (Gartner)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Google Analytics Suite for Effective Content Marketing

Speaker: Charles Farina (Analytics Pros)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

How to Create a Documented Content Marketing Strategy

Speaker: Michael Brenner (Marketing Insider Group)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

How to Use Artificial Intelligence to Build and Optimize Content

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Influencer Marketing and PR Workshop

Speaker: John Hall (Influence & Co.)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Interactive Content

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Marketing Writing Masterclass

Speaker: Jonathan Kranz (Kranz Communications)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content

Speaker: Lee Odden (TopRank Marketing)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Sales/Marketing Alignment

Pass type: All Access, Main Conference Plus

Session Type: Workshop

THE ELECTRIC CAMPFIRE: How to identify engaging stories within your organization

Speaker: Denise Roberts McKee (About Face Media Inc.)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Testing/Conversion: Build a Powerful Web Presence with Content, Social Media, and User Experience Strategies

Speaker: Stoney deGeyter (Pole Position Marketing)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Video Marketing Makeover - Transforming boring case studies and testimonials into stories that inspire action

Speaker: Andrew Davis (Monumental Shift)

Pass type: All Access, Main Conference Plus

Session Type: Workshop

Tuesday | 4:30 pm

Getting the Most From CMWorld 2018

Speakers: Cathy McPhillips (Content Marketing Institute), Mike Myers (Nationwide)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Wednesday | 8:15 am

The Evolution of Content Marketing

Speaker: Joe Pulizzi (Content Marketing Institute)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Wednesday | 8:45 am

Curiosity Factor: The psychological phenomenon creative content marketers employ to earn and own attention in a noisy world

Speaker: Andrew Davis (Monumental Shift)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Wednesday | 10:15 am

12 Principles of Contagious Content

Speaker: Nadya Khoja (Venngage Infographics)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

A-Z Conversion tracking issues for B2B and how to solve them.

Speaker: Leslie Carruthers (The Search Guru)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

Becoming a Renaissance Marketer with the Help of Agile Marketing

Speaker: Jeff Julian (Squared Digital)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Content Strategy and SEO for B2B Lead Generation

Speaker: Andy Crestodina (Orbit Media)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Delicious v. nutritious: what's the calorie count on your emails?

Speaker: Katie Vallas (DonorsChoose.org)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

From Taste to Trend: How Human-Powered Curation Informs the Trends of Tomorrow

Speaker: Brad Spychalski (Pinterest)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

How to Think Like an Analyst (and Generate Influence Like One, too)

Speaker: Josh Bernoff (WOBS LLC)

Pass type: All Access, Main Conference

Track: Influencer Marketing

Session Type: Breakout Session

Lessons Learned: A Salvage Yard's Content Marketing Program on a Budget

Speaker: Laura Berkobin (Pull-A-Part)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Let's Chat: How Messaging Apps, Chatbots, and Voice Assistants Will Impact Your Business in the Next 3-5 Years

Speaker: Zontee Hou (Convince & Convert)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Navigating the Rat's Nest of Content Marketing Laws

Speaker: Ruth Carter (Carter Law Firm PLLC)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Relationship Building That's Vital to Make Your Content Marketing Thrive

Speaker: John Hall (Influence & Co.)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Sales Content That Sells: A Proven Approach To Sales Enablement Success

Speaker: Matt Heinz (Heinz Marketing Inc)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Start Showing Your Content Marketing ROI Today

Speaker: Michael Brenner (Marketing Insider Group)

Pass type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Wednesday | 11:20 am

"Think Like A Filmmaker" Learn how documentary films and their storytelling techniques can be a powerful and captivating way to tell your brand story.

Speaker: Denise Roberts McKee (About Face Media Inc.)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Boosting Sales Leads and Sales via Your Company's FREE (or Very Low-Cost) Hidden Content Treasure

Speaker: Andrea Ames (Idyll Point Group)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Breaking Down Content Silos: How to Create a Unified Customer Experience and Efficiencies in Content Creation

Speaker: Dave Charest (Constant Contact)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Building a "Media Company" inside a Marketing Department

Speaker: Amanda Todorovich (Cleveland Clinic)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Everyday Behavioral Science for Content Marketers

Speaker: Brian Massey (Conversion Sciences)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Excellence at Scale: How Marriott Built a Content Center of Excellence with International Impact

Speakers: Marc Graser (Marriott), Joe Lazauskas (Contently)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Going with the Flow: Adapting Scrum Practices for Marketing

Speaker: Andrea Fryrear (AgileSherpas)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Google's Mobile-First-Index: Optimize Your Content for Next Level Mobile Marketing

Speaker: Veronica Romney (LoSoMo Inc)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

How to Hold an Online Event that Generates Real Results

Speaker: Cassio Politi (Tracto)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

How to: 0 to 1 Million LinkedIn Video Views in 6 months

Speaker: Allen Gannett (TrackMaven)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Influencer Marketing

Session Type: Breakout Session

Refining Your Content Strategy for a Global Audience

Speakers: Kendall Morris (Authentic), Todd Southern (Mead Johnson)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Talk Triggers: How Killer Content Creates Conversation and Clones Customers

Speaker: Jay Baer (Convince & Convert)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Wednesday | 12:20 pm

A marketer's new secret weapon: using data for fast, fresh content

Speakers: Morgan Molnar (SurveyMonkey), Brad Sanzenbacher (Wrike)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Brand Attachment: The realm beyond brand loyalty and how to get there

Speakers: Gordon Price Locke (Pace), Nicole Martin (Pace)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Wednesday | 1:45 pm

3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic

Speaker: Viveka von Rosen (Vengreso)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Break the Wheel: Stories and Ideas for Being Better than Best Practices

Speaker: Jay Acunzo (Unthinkable)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Developing your message: Getting business buy-in and driving customer engagement

Speaker: Zari Venhaus (Eaton)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Email Marketing Automation at Every Level

Speaker: Jessica Best (Barkley)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

How AI Services are Creating A Need For Microcontent

Speaker: Jeffrey K. Rohrs (Yext, Inc.)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

How to Leverage Calls-to-Action to Simultaneously Improve User Experience and Conversions

Speaker: Mariah Obiedzinski (MedTouch)

Pass type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Marketing After the GDPR: Moving Trust "Upstream" With Content Marketing

Speaker: Tim Walters (The Content Advisory)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Marketing to Generation Z

Speaker: Jeff Fromm (FutureCast)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Position 0: Optimizing Your Content to Rank in Google's Answer Boxes

Speaker: Courtney Cox (Children's Health)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

THE FUTURE OF STORY: The Coming Revolution Called Immersive Storytelling

Speaker: John Bucher (Author of Storytelling for Virtual Reality)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

Speaker: Lee Odden (TopRank Marketing)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Influencer Marketing

Session Type: Breakout Session

Visual Content Strategy for Content Marketers

Speaker: Buddy Scalera (Buddyscalera.com)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

When you think of channels for distribution of content, do you think "inside the box"?

Speaker: Susan Hartman (Susan Hartman Consulting)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Wednesday | 2:50 pm

10x Your Content Audience by Going International

Speaker: Eli Schwartz (SurveyMonkey)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Search & Data

Session Type: Breakout Session

5 Creative Ways Marketers Can Enable Their Sales Teams

Speaker: Pam Didner (Global Content Marketing)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Sales

Session Type: Breakout Session

Content Strategy at Massive Scale: Adobe.com's Journey from $50m in revenue to over $2B in just a few years

Speaker: Peter Krmpotic (Adobe)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Digital Storytelling in the Age of Bad News

Speaker: Shachar Orren (Playbuzz)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Engagement drives customer experience: How engaged is your workplace?

Speaker: Rachel Schickowski (Rockwell Automation)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

From Instincts to Intel: How data insights can power smarter content

Speaker: Heather Whaling (Geben Communication)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Make the Move from Monologue to Dialogue: Conversation Game On!

Speaker: Ardath Albee (Marketing Interactions, Inc.)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience

Speakers: Gina Czark (Northwell Health), Andrew Hanelly (Revmade)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Measure Like a Media Company | The B2B Marketers Guide to Monetizing Your Audience

Speaker: Jeff Leo Herrmann (Madison, Michigan and Market)

Pass type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Straight Talk on Content Tech: You’ve Got Qs, They’ve Got As

Pass type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Struggling with Strategy? Stay in control with the Agile Content Marketing Roadmap!

Speaker: Bert van Loon (Content Marketing Fast Forward)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Process & Workflow

Session Type: Breakout Session

Why Now is The Time to Get Your Influencer Marketing Strategy Right

Speaker: Natalie Giddings (The Remarkables Group)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Influencer Marketing

Session Type: Breakout Session

Why Publishers Can't Win the Volume Game

Speaker: Derek Flanzraich (Greatist)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Wednesday | 4:35 pm

An Important Keynote by Ann Handley

Speaker: Ann Handley (MarketingProfs)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Thursday | 8:30 am

Keynote Session

Speaker: Amber Guild (NY Times)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Thursday | 9:30 am

Twitch and the Power of Audience Participation

Speaker: Jane Weedon (Twitch)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Thursday | 10:00 am

"The Top 7 Writing Secrets of Hit-Making Songwriters"

Speaker: Ahava Leibtag (www.ahamediagroup.com)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

5 Keys to Create a High Performing Marketing Organization

Speaker: Mathew Sweezey (Salesforce)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

A Content Promotion Framework with Actionable Tips to Optimize Results from your Content Marketing

Speaker: Ian Cleary (RazorSocial)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Case Study: How an AI-Powered CMS drives innovative mobile experience for global appliance customers

Speaker: David Strachan (IBM)

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Creating Less Content Through Intelligence

Speaker: Carlos Hidalgo (VisumCx)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation 2.0

Session Type: Breakout Session

Failing Your Way to Content Marketing Success

Speaker: Anna Hrach (Convince & Convert)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Future of Content Marketing - Solving Marketing’s Biggest Bottleneck

Sponsor Speaker: Noah Brier (Percolate)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Track

Session Type: Breakout Session

How to Turn Your Content Marketing Skills Into a Profitable Side Hustle

Speaker: Casandra Campbell (Shopify)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Secrets of the Most Shareable Content

Speaker: Bethany Chambers (North Coast Media)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Separating Truth from Myth On Developing Successful Content Within Paid Advertising Campaigns

Speaker: Dan Rubin (Meredith Corporation)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

Social Truth: Revealing what truly matters to customers

Speaker: Misia Tramp (Metia Group)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day

Speakers: Mitch Joel (Mirum), Ann Handley (MarketingProfs), Dorie Clark (and Adjunct Professor, Duke University Fuqua School of Business)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

You'll Want to Write This Down: Stop Writing Like a Marketer And Start Storytelling like a Journalist

Speaker: Michelle Park Lazette (Federal Reserve Bank of Cleveland)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Thursday | 11:05 am

5 killer cases: how to grow your audience with native advertising

Speaker: Jesper Laursen (Native Advertising Institute)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Beyond the Blog: Core Requirements for an Enterprise Content Marketing Platform

Sponsor Speaker: Randy Wootton (Percolate)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Track

Session Type: Breakout Session

How To Use AI To Boost Your Content Marketing Impact

Speaker: Chris Penn (Brain+Trust Insights)

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

How Your Competitors Can Improve Your Content Strategy

Speaker: Ellie Mirman (Crayon)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Real Talk: It's Time to Be the Content Leader Your Organization Needs

Speaker: Joe Crosby (REI)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies

Speakers: Drew McLellan (Agency Management Institute), Susan Baier (Audience Audit, Inc.)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats

Speaker: Andrew and Pete . (Andrew and Pete)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

The Innovation Factory

Speaker: Carla Johnson (Type A Communications)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

The Secret Sauce: How LinkedIn uses LinkedIn for Content Marketing

Speaker: Megan Golden (LinkedIn)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

The elephant in a nutshell: We need to talk about metaphors in marketing.

Speaker: Doug Kessler (Velocity Partners)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

You Did a Content Inventory, Now What? How to Find the Hidden Gems Within Your Content Audit

Speaker: Peg Miller (Xactly)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Thursday | 12:05 pm

Agency Change is Constant: Now What?

Speaker: Karl Sakas (Sakas & Company)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Client Reporting: How to Tell the Real Story

Speaker: Michael Pratt (Panamplify)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Dollars and Sense: How We Figured Out How Much to Allocate to Content Marketing

Speakers: Jocelyn Brown (Allocadia), Helena Lewis (National Instruments)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How to Build a B2B Content Marketing Engine that Converts

Speaker: Vishal Khanna (HealthPrize Technologies)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How to Make Your Ideas Irresistible

Speaker: Tamsen Webster (Oratium)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How to Turn Highly Billable Professionals into Extremely Productive Content Marketing Rock Stars that get Bottom-Line Results

Speaker: AJ Huisman (Y Content)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Idea Death Match: Taking Big Ideas Back to Resistant Teams

Speaker: Jenny Magic (Springbox)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

If you are not Podcasting you are a Fracking Moron

Speaker: Rob Walch (Libsyn)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Influencer Marketing is only for B2C Brands (& Other Lies Your Parents Told You)

Speaker: Ashley Zeckman (TopRank Marketing)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Reach the Next Level: How to Scale a Content Marketing Program and Avoid the “Sophomore Slump"

Speaker: Will McKenna (Capital Group)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Slowing Down to Speed Up: A Case Study in Getting it Right, Not Rushed

Speaker: Deana Goldasich (Well Planned Web, LLC)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

The Gig Economy: Get In The Game!

Speaker: Michael Weiss (Creative Circle)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Yes And! Turn Your Culture (Note: OR CONTENT TEAM) into a Fresh-Idea Startup

Speaker: Kathy Koltz-Guest (Keeping It Human)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Thursday | 1:30 pm

AMPLIFY: Stop Generating Leads, Start Driving Demand

Speaker: Caroline Nuttall (.)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Digital Brand Building: Optimizing Content for Engagements, Search, and Reviews

Speaker: Juntae DeLane (DIGITAL DELANE / Digital Branding Institute)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Enjoy the Bubbly: How Moet Hennessy Is Leveraging Chatbots for Sales and Marketing

Speaker: Seth Greenfield (imperson)

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

How to Develop a Loyal YouTube Audience

Speaker: Tim Schmoyer (Video Creators)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

How to Grow a Highly Profitable Agency Without Adding Overhead

Speaker: John Jantsch (Duct Tape Marketing)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

How to use data to fuel your content development and break through the clutter–before creative even gets started

Speaker: Katie Pennell (Nina Hale)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Market Truth, Brand Truth, Content and Valuation

Speaker: John Siefert (Styr)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Nightmare Marketing: How to Create Content for the Boring, Complex and Undifferentiated Stuff that Scares the S@#t Out of Everybody Else

Speaker: Jonathan Kranz (Kranz Communications)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Profitable Multi-Cultural Marketing - How to leverage the power of internal and external resources to infuse authenticity into your campaigns and increase sales

Speakers: Sydni Craig-Hart (Smart Simple Marketing), Aisha Taylor (Google)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

The Most Common SEO Mistakes in Demand Generation Campaigns

Speaker: Stephan Spencer (The Art of SEO)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation 2.0

Session Type: Breakout Session

The Storytelling Edge: How To Transform Your Business, Stop Screaming Into The Void, And Make People Love You

Speaker: Shane Snow (Contently)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

The death of content marketing. The rise of content marketers

Speaker: Ron Tite (Church+State)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Thursday | 2:35 pm

Client-agency collaboration: How to deliver content marketing results and evolve together

Speakers: Nenad Senic (PM, poslovni mediji), Alenka Bester (Zavarovalnica Triglav)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Agency

Session Type: Breakout Session

Five Paths to Knowing Your Customer & Putting Them at the Center of Your Content Marketing Efforts

Speakers: Tim Hayden (Brain + Trust Partners), Scott Monty (Brain + Trust Partners)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

How Female Entrepreneurs Built their Empires with User Generated Content and You Can Too

Speaker: Jacquie Chakirelis (Online Platform Institute)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

How to Avoid Vanilla: Using Data and a Storytelling Strategy to Create Effective Content

Speakers: Carmen Hill (CHILL Content), Julie Wisdom (Alias Partners)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

How to Get Started with Artificial Intelligence in Content Marketing

Speaker: Paul Roetzer (Founder, Marketing Artificial Intelligence Institute)

Pass type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

R.O.E. is the new R.O.I.: Why empathy should be a key ingredient in your content strategy and how to do it

Speaker: Margaret Magnarelli (Monster)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Writing/Content Development

Session Type: Breakout Session

Tangerine Dreams & Marmalade Skies: Picture Yourself Using Instagram the Way Citrix Does … to Drive Their Company Culture Globally

Speaker: Justin Levy (Citrix)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

The Rise of the Conscious Marketer

Speaker: Nichole Kelly (The Conscious Marketing Institute)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

The Secret 3 Steps For Content Amplification And Distribution Success

Speaker: Heidi Cohen (Actionable Marketing Guide)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Transforming Teams: How to Transition Traditional Marketers into Content Marketers

Speaker: Kelly Hungerford (KellyHungerford.com)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Thursday | 4:00 pm

Closing Keynote with Tina Fey

Speaker: Tina Fey

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Friday | 8:00 am

#MakeTechHerStory: Using Storytelling to Address the Gender Gap in IT

Speakers: Ann Hagner (Walker Sands Communications), Annie Gudorf (Walker Sands Communications)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Storytelling

Session Type: Breakout Session

Bringing Home the Bacon: Cultivating Thought Leaders to Break Down Trust Barriers with Prospects

Speaker: Maureen Jann (SuperDeluxe Marketing)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Buyer Personas 2.0: True Stories Based on the Customer’s Real Buying Experience

Speaker: Adele Revella (Buyer Persona Institute)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

How to Become Tomorrow's Marketing Leader: The Showrunner

Speaker: Tom Gerace (Skyword)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

Speaker: Erika Heald (Erika Heald Consulting)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

Friday | 8:30 am

Content Marketing World Health Summit

Speakers: Amanda Todorovich (Cleveland Clinic), Buddy Scalera (Buddyscalera.com), Ahava Leibtag (www.ahamediagroup.com), Nathan David (Cleveland Clinic), Mary Beth Pate (Cleveland Clinic), Matt Bakaitis (Cleveland Clinic)

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Friday | 9:00 am

Building a Content Marketing Strategy that Works with Your Sales Funnel

Speaker: Ali Wert (Frontline Education)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Developing a Holistic Audio Content Strategy

Speaker: Tom Webster (Edison Research)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Storytelling

Session Type: Breakout Session

Lean Content Marketing for Startups

Speaker: Berrak Sarikaya (Amplify Your Biz)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communication

Session Type: Breakout Session

The Unsung Hero of Content Marketing: Original Research

Speakers: Michele Linn (Mantis Research), Clare McDermott (Mantis Research)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Creation

Session Type: Breakout Session

Think Like A Journalist: The 5 Keys To Compelling Content

Speaker: Melanie Deziel (Mdeziel Media)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Yes, Engineers Are People, Too

Speakers: Dave Grager (Parker Hannifin), Linda Bremkamp (Wyse Advertising)

Pass type: All Access, Main Conference, Main Conference Plus

Track: Content Process

Session Type: Breakout Session

Friday | 10:00 am

Auto & Transportation Lab

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Brightcove PLAY @ Content Marketing World

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Financial Services Lab

Speaker: Amanda Changuris (BNY Mellon)

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Higher Education Lab

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Industrial Manufacturing Lab: Applying Content Marketing Best Practices to the Challenging Audience of Engineers

Speakers: Rebecca Geier (TREW Marketing), Douglas Burdett (ARTILLERY), Maureen Thormann (National Instruments)

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Media/Publishing Lab

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Non-Profit Lab

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Professional Services

Speaker: Jonathan Kranz (Kranz Communications)

Pass type: All Access, Industry Lab/Summit

Session Type: Industry Lab/Summit

Retail & eCommerce Lab

Speakers: Leslie Carruthers (The Search Guru), Casandra Campbell (Shopify)

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Technology Lab

Speaker: Luke Kintigh (Intel)

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Speakers: Bert van Loon (Content Marketing Fast Forward), AJ Huisman (Y Content), Maureen Jann (SuperDeluxe Marketing)

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Travel/Tourism/Hospitality Lab - Stake Your Claim: The simple secrets smart travel brands use to build booming businesses

Speaker: Andrew Davis (Monumental Shift)

Pass type: All Access, Industry Lab/Summit, Main Conference Plus

Session Type: Industry Lab/Summit

Unscheduled

CMWorld Chatter

Speaker: Tim Washer (Cisco Systems)

Session Type: Session

CMWorld Chatter

Speaker: Jay Acunzo (Unthinkable)

Pass type: All Access, Main Conference, Main Conference Plus

Session Type: Session