2026 Agenda

Use the filters to explore speakers and sessions and start mapping out your experience. Be sure to select your pass type to see what’s available to you. New sessions are added weekly, so check back often! Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Be sure to select your pass type to see what’s available to you.

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Oct 07 Wednesday | 8:00 am
Badge Pickup
Location: Lobby A
Pass Type: All Access, CMWorld 2-Day, CMWorld 3-Day
Session Type: Registration
Continental Breakfast
Location: Lobby A
Pass Type: All Access, CMWorld 3-Day
Session Type: Networking
Oct 07 Wednesday | 9:00 am
AI Didn’t Break Your Content. It Exposed It.
Speaker: Cathy McKnight  (Seventh Bear)
Location: Room 109
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Content Marketing: The Strategy and Skills to Future-Proof Your Career
Speakers: Robert Rose  (Content Marketing Institute), Molly Soat  (American Marketing Association), Bennie Johnson  (American Marketing Association), Jen O'Brien  (American Marketing Association)
Location: Room 104
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Do What AI Can't: Build a Human-First Content Machine With UGC
Speakers: Traci Ruether  (Tinuiti), Jen Cornwell  (Tinuiti)
Location: Room 110
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Enter the Knowledge Graph: The Wu-Tang Method for Content That Compounds
Speaker: Ray Martinez  (Archer Education)
Location: Room 113
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
From Question to Campaign: An AI Workshop for Marketers
Speaker: Lev Mazin  (aytm)
Location: Room 105
Pass Type: All Access
Session Type: Workshop
Track: Summit | Marketing Effectiveness, LIONS
Relevance & Resonance: What Your Content Needs to Succeed in Today's AI World
Speakers: Michael King  (iPullRank), Fajr Muhammad  (iPullRank)
Location: Room 203
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Tell a Better Story: Using Authenticity to Stand Out
Speaker: Jake Karls  (Mid-Day Squares)
Location: Room 201
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
The Content Creation Process: How to Develop High-Performing B2B Content
Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)
Location: Room 205
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Oct 07 Wednesday | 10:45 am
Be Seen, Be Believed, Be Chosen: An AI Search Framework
Speakers: Alisa Scharf  (Seer Interactive), Nick Haigler  (Seer Interactive)
Location: Room 113
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Better Than Bots: How to Continuously Generate New and Exciting Content Ideas (Without Needing AI)
Speaker: Melanie Deziel  (MelanieDeziel.com)
Location: Room 203
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Mastering the Art of Effectiveness
Speaker: Danielle Tenconi  (Effie Worldwide)
Location: Room 105
Pass Type: All Access
Session Type: Workshop
Track: Summit | Marketing Effectiveness, LIONS
Scaling AI Search Optimization With Proactive AI-powered Agents
Speaker: Dale Bertrand  (Fire&Spark)
Location: Room 205
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
The AI-First Playbook: Go From Concept to Market at Warp Speed with Agentic Orchestration
Speaker: Amy Balliett  (Material)
Location: Room 201
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
The New Rules of Content: Storytelling and Original IP for the Post-Social Age
Speaker: Joe Lazer  (Snow/Lazer)
Location: Room 110
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
The Writing Recipe: Build a Better Draft
Speaker: Ann Gynn  (G Force Communication)
Location: Room 109
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Oct 07 Wednesday | 12:15 pm
Grab & Go Lunch
Location: Lobby A
Pass Type: All Access, CMWorld 3-Day
Session Type: Networking
Oct 07 Wednesday | 12:45 pm
Healthcare Workshop: Is Your Content CRISP? A New Framework for Healthcare Content in the Age of Agentic AI
Speaker: Ahava Leibtag  (Aha Media Group)
Location: Room 201
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Manufacturing Workshop: Brief to Blueprint: Building Manufacturing Campaigns That Actually Ship
Speaker: Morgan Norris  (TREW Marketing)
Location: Room 203
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
The Writing Recipe: Make a Good Draft Better
Speaker: Ann Gynn  (G Force Communication)
Location: Room 109
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld
Oct 07 Wednesday | 1:30 pm
Financial Services Workshop: The Answer Ready Brand: Winning Financial Services Discovery in the Age of AI
Speakers: Matt Harrington  (Pace), Rosemary Calderone  (Pace)
Location: Room 110
Pass Type: All Access, CMWorld 3-Day
Session Type: Workshop
Track: Workshops, CMWorld