Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Danielle Tenconi, Marketing Effectiveness Learning Leader, Effie Worldwide
Danielle Tenconi has spent more than 20 years immersed in the craft of marketing effectiveness, helping organizations around the world connect strategy to results through purpose, clarity, and connection. Today she serves as a Senior Advisor and fractional CMO. For the past three years, she has also been an Effie Learning Leader, delivering programs on marketing effectiveness in the U.S. and at Cannes Lions. She partners with leaders to strengthen brand, marketing strategy, and organizational alignment, bringing a deep understanding of how storytelling, data, and human systems drive measurable results. Danielle spent the first decade of her career as a marketing leader at Merck, Unilever, and Mars, driving growth and building brands across global markets. She then spent seven years as a commercial consultant at Accenture Interactive, advising global organizations across the U.S., Asia, and Europe, including Pfizer, Visa, and LVMH. Most recently, she served as Chief Marketing Officer and Partner at McChrystal Group, where she led the firm's brand transformation and amplified its global voice in leadership. Across these roles, her experience spans more than 50 markets on six continents, with a strong track record of driving growth, managing complex marketing portfolios, and launching global initiatives. She holds a Master of Business Administration and a Master of Science in Communications, specializing in risk, from Kansas State University. Danielle serves as a strategic advisor to multiple nonprofit organizations and lives outside Austin, Texas, with her husband and two sons.