Coming Soon On Demand
Making Effectiveness Happen: From Know-How to How-To
Danielle Tenconi (Marketing Effectiveness Learning Leader, Effie Worldwide)
Location: Four Seasons Ballroom 2
Date: Tuesday, October 6
Time: 2:45 pm - 3:10 pm
Pass Type:
All Access, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Summit (All Access Required)
Track:
Summit | Marketing Effectiveness, LIONS
Vault Recording: Video
Effectiveness isn't reserved for the biggest brands - anyone can make it happen. This session busts myths about what effectiveness is and isn't, and reveals the building blocks of success. You'll discover the Effie Framework, a deceptively simple, step-by-step tool for any kind of marketing. Then we'll lift the lid on eos, crowned the world's most effective at the Effie Best of the Best. This US-born, insight- and content-led challenger combined a small budget with big ambitions to become market leader - and stay there. Expect an entertaining session packed with practical ideas you can put to work on your next project