Conference: Oct 5-6
Workshops: Oct 7
Content Marketing: The Strategy and Skills to Future-Proof Your Career
Robert Rose (Chief Strategy Officer, Content Marketing Institute)
Molly Soat (VP, Professional Development, American Marketing Association)
Bennie Johnson (Chief Executive Officer, American Marketing Association)
Jen O'Brien (Director for Research and Innovation, American Marketing Association)
Location: Room 104
Date: Wednesday, October 7
Time: 9:00 am - 12:45 pm
Pass Type:
All Access, CMWorld 3-Day -
Get your pass now!
Session Type:
Workshop
Track:
Workshops, CMWorld
Vault Recording: Not Recorded
Are you looking for an overall introduction into the best practices strategy of modern content marketing? We have a full 12-hour course that we’ve partnered with the American Marketing Association for a complete certification program. But for Content Marketing World, we’ve assembled a fast and furious – but thoughtful and practical – 3-hour workshop to dive into the best practices of modern content marketing strategy and how to future proof your career.
This workshop is designed to bridge your knowledge, and elevate your career as a strategic content marketer. This isn’t a workshop on how to write more creatively, or rank higher in search, or apply AI in your strategy (though we’ll touch on ALL of those things). This is a workshop designed to illuminate the strategic approach to modern content marketing and prepare you for the next wave of change to jobs, roles, and skills.
Attendees will receive 3 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.
Takeaway
- What is modern content marketing - the framework for making it an actual strategic part of your overall business, and how to set the right goals for your strategy
- How to think about the “product” of your content marketing – and develop deeper, more meaningful strategic operations and storytelling in the era of AI
- Insights on emerging job trends, shifting skill demands, and structural changes affecting content marketing teams, and how to assess the future readiness of your team