Conference: Oct 5-6
Workshops: Oct 7
Healthcare Workshop: Is Your Content CRISP? A New Framework for Healthcare Content in the Age of Agentic AI
Ahava Leibtag (Founder & CEO, Aha Media Group)
Date: Wednesday, October 7
Time: 1:30 pm - 3:00 pm
Pass Type:
All Access, 3-Day -
Get your pass now!
Session Type:
Workshop
Audience Level:
Intermediate
Track:
Workshops | Content Marketing World
Vault Recording: TBD
Audience Level: Intermediate
Healthcare marketers are feeling the shift: traditional SEO tactics aren't delivering the same results, AI search experiences are reshaping how patients find care, and "great content" alone isn't enough anymore.
In this session, Ahava Leibtag teaches the CRISP framework, a practical system for turning your content into a trusted data layer that search engines, AI tools, and large language models rely on to understand and surface your expertise. We'll reframe content as a strategic asset that must be Conversational, Retrievable, Interoperable, Structured, and Personalized to survive and thrive in an AI-first world.
From a content strategy and digital leadership perspective, we'll break down how editorial content, structured data (schema), and GEO work together to reduce ambiguity and strengthen the trust signals AI engines require. You'll discover why many healthcare websites unintentionally hide their best expertise from search engines and how applying the CRISP framework can help content teams reclaim their authority.
You'll also learn why this work is the ultimate "silo wrecker." Implementing CRISP requires bringing content, digital marketing, IT, and web teams together to align on shared definitions, governance, and page intent. Using real-world examples, we'll show how small structural changes informed by CRISP principles can unlock better performance and prepare your content for agentic AI, without the need to buy new platforms or rewrite every page.
Takeaway
This session is designed for hospital and healthcare marketers who want to:
- Future-proof their content strategy using the CRISP framework to evaluate readiness for AI-powered search.
- Understand the technical side of content—like atomization and schema—without becoming a coding expert.
- Build stronger cross-functional partnerships between marketing, digital, and IT teams.
- Make smarter decisions about templates, taxonomy, and intent to ensure content is "machine-readable".
- Compete effectively for trust and visibility in a landscape where 37% of consumers now start their journey in AI tools.