2026 Agenda

 

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AI Didn’t Break Your Content. It Exposed It.

Cathy McKnight  (Chief Problem Solver and Co-Founder, Seventh Bear)
Date: Wednesday, October 7
Time: 9:00 am - 10:30 am
Pass Type: All Access, 3-Day - Get your pass now!
Session Type: Workshop
Track: Workshops | Content Marketing World
Vault Recording: TBD
Cathy McKnight

90%+ of teams use AI. Less than 40% can prove ROI. That gap isn’t a tool or tech problem. It’s a foundational systems problem that existed long before the team’s first prompt.

This is a working session, not a lecture. You’ll run diagnostics on your own content operations and leave knowing where the cracks are. Then we’ll talk about the fixes, the same ones used by teams actually winning with AI, that puts foundational systems first and adding intelligence second.

If your content feel generic, your channels feel noisy, and the C-Suite keeps asking about returns you can’t show, this is the session that will help you understand why, and what to do Monday morning to change all that.

Takeaway

  • Understand the foundational systems needed to convert your marketing and content chaos into AI-enabled orchestration.
  • Diagnose the real problem holding your own content operations back.
  • Sequence the fix with a phased plan that focuses on the foundational systems necessary so that AI accelerates positive business impact, not content ops chaos.