Conference: Oct 5-6
Workshops: Oct 7
The New Rules of Content: Storytelling and Original IP for the Post-Social Age
Joe Lazer (CMO, Pepper)
Date: Wednesday, October 7
Time: 10:45 am - 12:15 pm
Pass Type:
All Access, 3-Day -
Get your pass now!
Session Type:
Workshop
Track:
Workshops | Content Marketing World
Vault Recording: TBD
If you transported a marketer from 2016 to today, they’d barely recognize the world they’re in.
The Discover algorithm has taken over, turning social media into interest media and rendering followers irrelevant. Google has killed the old world of search in favor of a strange, AI-powered future. Company pages have flatlined as social platforms embrace a simple truth: People want to follow people, not brands.
These changes can be panic-inducing, but they also present an opportunity: To create ownable IP that capitalizes that wins the new world of social and search while standing out from the sea of AI slop.
In this workshop, Joe Lazer—best-selling author of Super Skill, LinkedIn Top Voice, and the creator of the popular Storytelling Edge newsletter (185K subscribers)—reveals the forces remaking how you build an audience today, and the craft of creating storytelling IP that wins the new world of content.
In this hands-on workshop, you'll learn how to create differentiated, original IP and leave with a playbook to do it for your own brand.