Conference: Oct 5-6
Workshops: Oct 7
Tell a Better Story: Using Authenticity to Stand Out
Jake Karls (Co-Founder and Chief Rainmaker, Mid-Day Squares)
Location: Room 201
Date: Wednesday, October 7
Time: 9:00 am - 10:30 am
Pass Type:
All Access, CMWorld 3-Day -
Get your pass now!
Session Type:
Workshop
Track:
Workshops, CMWorld
Vault Recording: Not Recorded
In a world where people are constantly being marketed to, the brands and people that stand out are usually the ones that feel the most human.
In this interactive workshop, Jake Karls breaks down how to find the stories already happening inside your business and turn them into content, messaging, and communication that people actually connect with.
Using real examples from Mid Day Squares, participants will learn how to identify what makes a story worth telling, how to communicate with more personality and emotion, and how to avoid sounding overly polished, corporate, or like everyone else.
The workshop is built around a simple idea: your story is only valuable if people can feel it.
Takeaway
- How to identify the stories inside your business that are actually worth telling.
- How to make your communication feel more human, emotional, and memorable.
- How to use authenticity without oversharing or forcing it.
- How to create content and messaging that sounds like you, not everyone else.