2026 Agenda

 

Export | Need Help?
All Sessions Speakers

Relevance & Resonance: What Your Content Needs to Succeed in Today's AI World

Michael King  (Founder & Chief Executive Officer, iPullRank)
Fajr Muhammad  (VP, Content & Resonance, iPullRank)
Location: Room 203
Date: Wednesday, October 7
Time: 9:00 am - 10:30 am
Pass Type: All Access, CMWorld 3-Day - Get your pass now!
Session Type: Workshop
Track: Workshops, CMWorld
Vault Recording: Not Recorded
Michael King
Fajr Muhammad

AI search has changed how content gets discovered, but discoverability alone is not enough. Content also has to earn attention, build trust, and move people to act. In this 90-minute workshop, we'll break down the two systems every content program now needs: relevance for search engines and AI systems, and resonance for the humans on the other side. Attendees will work through a practical framework for evaluating existing content, finding gaps, and turning those gaps into stronger briefs and updates. We'll use real examples to show where technical SEO, information gain, audience insight, and creative execution come together.

Takeaway

  • A repeatable framework for evaluating whether content is both discoverable by search and AI systems and meaningful to the audience.
  • A practical way to turn relevance and resonance gaps into prioritized content briefs and updates your team can use immediately.