Conference: Oct 5-6
Workshops: Oct 7
From Question to Campaign: An AI Workshop for Marketers
Lev Mazin (CEO, Co-Founder, aytm)
Location: Four Seasons Ballroom 2
Date: Wednesday, October 7
Time: 9:00 am - 10:30 am
Pass Type:
All Access, CMWorld 3-Day -
Get your pass now!
Session Type:
Workshop
Track:
Summit | Marketing Effectiveness
Vault Recording: TBD
You know the questions that decide a campaign. Will this creative land? Is this the message that moves people? Which idea deserves the budget? Getting real consumer answers to those used to mean a research request, a queue, and a timeline that outlived the decision. AI changed that.
In this hands-on workshop, aytm co-founder and CEO Lev Mazin walks you through the Bridge by aytm, an AI-powered insights platform built for marketers and brand managers. You'll take one real campaign scenario start to finish: the question you're actually trying to answer, the consumer test the Bridge builds around it, the answer that comes back, and the campaign call you make because of it. You bring what you know about your brand and your category. The Bridge handles the research mechanics.
You'll leave with the whole through-line, from a question on Monday to a campaign decision you can put in front of your leadership.
Takeaway
- Turn a marketing question into a real consumer test. Work a live scenario from "will this work" to a study running against your target audience, guided step by step inside the Bridge.
- Know what the AI is doing and where you steer. See which parts of the research the Bridge handles, so you can trust what comes back and explain it when someone asks
- Watch an answer become a campaign move. Take the result and work through what you'd actually do with it: the creative direction, the audience and media call, and the recommendation you take to leadership.
- A workflow you can run again. A repeatable way to put consumer answers behind every campaign, with a clear picture of what you can run yourself and where your insights partner plugs in.