Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Ray Martinez, VP of SEO, Archer Education
Ray Martinez is VP of SEO at Archer Education, where he leads a team of senior analysts, specialists, and project managers on enrollment marketing for colleges and universities around the world. His focus is SEO, and he runs Archer’s AI-Ready Organic Strategy for AI search, built on the premise that most of what earns visibility in AI answers is still traditional search fundamentals done well. He spoke at SEO Week 2026 on engineering answerability for prospective students, was named one of the 100 most influential SEOs in the country, and writes about search for Search Engine Land and Wix. He is also the creator of Search y Sazón, a community meetup for SEOs, content creators, and marketers