Conference: Oct 5-6
Workshops: Oct 7
The AI-First Playbook: Go From Concept to Market at Warp Speed with Agentic Orchestration
Amy Balliett (Sr. Fellow | Visual & AI Strategist, Material)
Date: Wednesday, October 7
Time: 10:45 am - 12:15 pm
Pass Type:
All Access, 3-Day -
Get your pass now!
Audience Level:
Intermediate
Track:
Workshops
Vault Recording: TBD
Audience Level: Intermediate
The traditional journey from a raw concept to a market-ready brand is usually a fragmented, multi-month ordeal involving expensive research, slow prototyping, and disconnected campaign production. In 2026, these silos are a choice, not a necessity. We have entered the era of Agentic Orchestration, where a single strategist can lead a digital workforce to research, build, and launch a complete brand ecosystem in a fraction of the time.
In this 90-minute hands-on workshop, Amy Balliett provides the definitive blueprint for the "AI-First Playbook." Through a real-world case study of a mobile application brought to market exclusively through AI solutions, Amy demonstrates how to orchestrate the full launch lifecycle. This session provides hands-on, step-by-step training for the exact tools that allowed this project to bypass traditional development and production teams entirely. We begin by automating deep-market research, persona validation, and rapid prototyping. From there, we move into execution: applying Natural Language Creation to build a go-to-market product, leveraging Generative AI for high-fidelity advertising assets, and utilizing workflow automation to orchestrate a sophisticated distribution network.
Whether you are an agency leader looking to offer "Rapid Innovation" services or a corporate marketer tasked with launching an internal sub-brand, you will leave with a structural map for an AI-first launch and the skills to execute it immediately. Bring your laptops—we're moving from "idea" to "market-ready" in a single session.
Takeaway
Execute AI-Driven Research & Validation: Receive step-by-step training in the tools required to move from a raw idea to a validated persona and functional product prototype.
Master Natural Language Creation: Learn the conversational skills needed to "describe" functional landing pages and brand-safe assets into existence, replacing traditional development cycles with AI-only builds.
Orchestrate an Agent-Powered Launch: Learn to build and manage a team of specialized AI agents to produce cinematic advertising and automate a complex, multi-channel distribution network without a production crew.