Conference: Oct 5-6
Workshops: Oct 7
The Content Creation Process: How to Develop High-Performing B2B Content
Andy Crestodina (Co-Founder / Chief Marketing Officer, Orbit Media Studios, Inc.)
Date: Wednesday, October 7
Time: 9:00 am - 10:30 am
Pass Type:
All Access, 3-Day -
Get your pass now!
Session Type:
Workshop
Audience Level:
Intermediate
Track:
Workshops | Content Marketing World
Vault Recording: TBD
Audience Level: Intermediate
From the first moment inspiration strikes to the final performance reports, this session reveals a comprehensive process for producing high performing content.
After 15+ years of experience writing and promoting 600+ articles that attract 3M+ views per year, we’ve put all of the best aspects of our content creation process into a single set of best practices.
It might be an inspired point of view. It might be a detailed how-to. Whatever the topic and format, this process sheds new light on the potential for performance. Even the most experienced content writers editors will leave with a new idea or two. Be ready to adjust your workflow …and maybe your content strategy.
“Sometimes, magic is just someone spending more time on something than anyone else might reasonably expect.” - Teller
Takeaway
- Finding the fit between topics, formats and promotion channels
- How to research keywords (and when not to)
- When to launch a new URL, and when to re-use a seasoned one.
- Formatting, visuals, contributor quotes and all the other little deal breakers.