Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Traci Ruether, Director of Content Marketing, Tinuiti
Traci Ruether is the Director of Content Marketing at Tinuiti — the largest independent full-funnel marketing agency in the US — where she leads content strategy across search, social, and thought leadership. With 15 years of B2B content experience, she builds high-performing content programs that entertain and educate. Her CMWorld session draws directly from frameworks she developed and proved out in her first six months on the job.