The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Marketing IS Content Marketing
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Brand Clarity: The Critical Role of Narratives & Content
Speaker: Gordon Locke (Pace)
Location: Room 147A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Welcome Back to Content Marketing World
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
A “How to Quit Your Job” Blueprint: Strategies for Achieving Massive Success on Your Own Terms
Speaker: Joe Pulizzi (The Tilt & Creator Economy Expo)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Connecting Content for ROI--Across Sites and Teams
Speaker: Laura Barnes (Red Hat)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Title: Senior Director, Global Content Team
Company: Red Hat
Laura leads the Content Team at Red Hat, the world’s leading provider of enterprise open source solutions—including Linux, cloud, container, and Kubernetes. Her team is responsible for digital content strategy and web writing, content operations, translations, messaging and editing, agency and internal enablement, SEO, editorial coordination. In 10 years, the Content Team grew from 7 writers and editors to a 70-person digital content marketing and strategy team including Content Operations, SEO, messaging, localization/translation, site system content leadership, product-led-growth content marketing, and 4 user-generated content sites. The team also launched 2 successful Red Hat podcasts, Red Hat's first quarterly editorial program, and user-centered newsletters. These days, Laura and her team are navigating the business and user value of governance and accessibility for Red Hat's digital content.
Laura's undergrad years were spent studying newspaper journalism. After graduating from the BrandCenter with a Masters in copywriting, Laura created brand campaigns for agency clients like John Deere, SuperTarget, Hanes, and NASCAR. In 2012, she went in-house to build Red Hat's first Content Team. She was named Content Marketer of the Year in 2019 by the Content Marketing Institute, and her team has also been recognized as a Content Program of the Year by SiriusDecisions (now Forrester). Robert Rose (The Content Advisory) also named her team the model for the Content Team of 2020. Early on, Laura found community and purpose by volunteering with AIGA, serving for 11 years, and becoming the Raleigh, NC chapter President. There she learned about servant leadership and hosted the AIGA national conference in 2016--a highlight of her career.
Title: President & Chief Marketing Officer
Company: Pace
Gordon is a multi-time speaker at Content Marketing World, and his agency, Pace, is 3X winner of agency of the year. His specialty, spanning a 30 year career, is brand building through content innovation and storytelling, with a strong go-to-market record. Gordon began his career in marketing and advertising as a copywriter and photographer.
Gordon leads Pace’s client portfolios in addition to our centers of excellence including the Pace studio, Pace Interactive and Performance Media team. He is a consummate client champion often found in a virtual or live whiteboard session collaborating with clients, our strategists and creatives on innovative ideas. Gordon has a formula for marketing success that includes a proven grasp of strategy, execution, culture and structure; he is a blend of right-brained and left-brained thinking. He has mentored 18 CMOs from Fortune 500 brands and is a coach for many aspiring leaders in the industry.
Before Pace, Gordon spent many years getting powerful results for companies such as The Ritz-Carlton Hotel Company, Grand Heritage Hotels, Sabre/Travelocity, Hawaiian Airlines, D Custom and Rosenbluth-American Express. Since joining Pace, Gordon and his team have continued to bring solutions and success to many clients over the years such as Rackspace, Four Seasons Hotels, USAA, AAA, Wells Fargo, Truist, First Citizens Bank, PepsiCo, Hilton, Argo, Lycra, Workday, Brighthouse Financial and HCA Healthcare.
Title: Founder
Company: The Tilt & Creator Economy Expo
Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.
His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.
Joe and his family live in Cleveland, Ohio.