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Take a look at all of the expert speakers from Content Marketing World 2026.
Dawn Holiday, Director, Consumer Insights, Taco Bell
Dawn Holliday is the Director of Consumer Insights at Taco Bell US, embedding human insight and consumer understanding across the brand’s most critical decisions—from product innovation to digital experience, concept and format innovation, and category entry strategy. She leads a team that anchors brand and product strategy in real-world consumer learning, helping Taco Bell remain relevant, differentiated, and meaningfully connected to evolving consumer needs.
Prior to Taco Bell, Dawn led global audience insights and strategy across media and entertainment, including executive leadership roles within Disney, Paramount, and TelevisaUnivision. Across industries, she has translated audience behavior into clear strategic direction and growth.
Dawn holds an MBA from Yale University and a BA in Cinematic Arts from USC.