Conference: Oct 5-6
Workshops: Oct 7
Nobody Knows: Thought Leadership in the Era of Prompts
Robert Rose (Chief Strategy Officer, Content Marketing Institute)
Location: Room 207
Date: Tuesday, October 6
Time: 10:15 am - 10:45 am
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Session
Track:
Thought Leadership, CMWorld
Vault Recording: Video
Buyers have seen your thought leadership before. Fifty-nine percent say they've read almost the same piece from two different vendors, and the problem isn't the tool. Thought leadership is a promise that somebody here knows this, and many B2B marketers have built a thought leadership engine that makes that promise faster than anyone can keep it. Robert Rose shows how to earn the promise, write it down, and prove it: a three-question test, a one-page provenance standard, and a way to know your buyer's industry that no competitor's model can copy. Nobody knows? Somebody has to.