Coming Soon On Demand
Winning in 2027: Five Marketing Leaders Share Their Strategies for Impact
Zari Venhaus (Vice President of Global Marketing Communications, Eaton)
Opeyemi Oluwole-Sowore (SVP, Chief Marketing Officer, Hackensack Meridian Health)
Kathy Kavanaugh (CMO, SVP Brand and Individual Solutions, Lincoln Financial)
Heather Johnston (VP of Marketing, New Belgium Brewing)
Sarah Baker (VP of Digital Marketing, DaVita)
Location: Headliner Stage | Hall B
Date: Monday, October 5
Time: 3:50 pm - 4:25 pm
Pass Type:
All Access, Digital, CMWorld 2-Day, CMWorld 3-Day -
Get your pass now!
Session Type:
Keynote
Track:
General Session, CMWorld
Vault Recording: Video
5 Marketing Leaders. 5 Strategies. One Powerful Conversation About What’s Working Now.
What does it take to make a meaningful impact in marketing today?
The answer looks different for every organization. In a world of constant change, increasing competition, and more ways than ever to reach an audience, the marketers making an impact are finding new ways to stay relevant, build trust, earn attention, guide audiences, and create meaningful change.
In this high-energy, rapid-fire keynote, five senior marketing leaders will take the Content Marketing World stage to share how they made an impact this year and the strategies they believe marketers should carry forward into 2027.
Each leader will take on a different dimension of modern marketing:
- Winning at Relevance with Zari Venhaus, Vice President of Global Marketing Communications, Eaton
- How do you stay relevant when your audience, market, and competitive landscape are constantly changing?
- Winning at Guidance with Sarah Baker, VP of Digital Marketing, DaVita
- How do you help audiences navigate complexity, make decisions, and take meaningful action?
- Winning at Trust with Opeyemi Oluwole-Sowore, SVP & Chief Marketing Officer, Hackensack Meridian Health
- How do you build trust in a world where audiences are increasingly skeptical of brands and institutions?
- Winning at Attention with Kathy Kavanaugh, CMO, SVP Brand & Individual Solutions, Lincoln Financial
- How do you make people care enough to stop, listen, and engage, particularly in categories where attention is notoriously difficult to earn?
- Winning at Innovation with Heather Johnston, VP of Marketing, New Belgium Brewing
- How do you challenge convention, experiment with new approaches, and create marketing that moves the business forward?
Rather than a traditional panel, each leader will have a focused opportunity to share a real strategy, decision, or lesson from the past year and what it taught them about creating impact. Together, these five perspectives offer a candid look at what senior marketers are doing differently right now — and where they believe marketing is headed next.
Come for the perspectives. Leave with ideas you can put to work in 2027.