Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Kathy Kavanaugh, CMO, SVP Brand and Individual Solutions, Lincoln Financial
Kathy Kavanaugh leads key functions within Lincoln's brand organization, including advertising, social media, events, creative services and sponsorship activations. Her organization supports company partnerships with the Philadelphia Eagles and the Cobbs Creek Foundation. She also leads the distribution marketing strategy for Lincoln's retirement solutions, life insurance, MoneyGuard® and investment solutions businesses.
Under Kavanaugh's leadership, her award-winning team has earned industry recognition for innovative marketing programs and brand excellence. She also led the relaunch of the Lincoln brand in 2024, helping modernize the company's market presence and strengthen its connection with customers and financial professionals.
Kavanaugh has more than three decades of marketing experience in the financial services and insurance industries. During her tenure at Lincoln, she has led marketing for the company's Life and MoneyGuard businesses, as well as Lincoln Financial Network, now part of Osaic. Before joining Lincoln, Kavanaugh served as vice president, Retirement Services Marketing for AXA Equitable. She began her career at PLANCO, which was later acquired by The Hartford.
She previously served on the Malvern Library Board and speaks on marketing strategy, advertising and high-impact customer engagement.
Kavanaugh received a Master of Business Administration from Saint Joseph's University in Philadelphia and a Bachelor of Arts from Bloomsburg University.