Conference: Oct 5-6
Workshops: Oct 7
Take a look at all of the expert speakers from Content Marketing World 2026.
Heather Johnston, VP of Marketing, New Belgium Brewing
Heather Johnston is Vice President of Field & Retail Marketing at New Belgium Brewing, where she leads field marketing, sponsorships, retail activation, and national consumer programs. Heather brings more than 20 years of experience across agency, brand marketing, and national account sales. She has worked across every stage of the business, from brand strategy and commercialization to retail execution. She is known for connecting dots across the business, identifying gaps, and helping teams focus on what matters most. Heather believes growth comes from staying curious and having the courage to adapt when a better path emerges.