Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Zari is passionate about building B2B brands. As the Director of Corporate Marketing Communications at Eaton, a global $22B power management company, she’s responsible for driving enterprise brand positioning, content marketing strategy and marketing operations to help the organization create meaningful customer experiences. Over her career, she has earned her marketing chops with roles in product marketing communications, brand management and acquisition integration, and content marketing. In her current role, she has built a team of content marketers that work on building brand familiarity and inspiring customer engagement. In addition, she leads a shared services creative team based in Pune, India. At heart, she is a marketer, communicator, content creator and brand advocate. And a foodie who loves to travel.