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Ali Orlando Wert is an award-winning marketing leader passionate about building loyal audiences and driving measurable results through content marketing. Ali's work in building a content strategy at a fast-growing SaaS company was recognized as the Project of the Year and Best Content Marketing Program by the Content Marketing Awards. From in-house to agency roles, Ali has continued to help companies develop audience-centric messaging and content strategies that deliver real results. She currently serves as the Sr. Director of Content Strategy at Appfire.